BREAKING NEWS & VIEWS
35-Year-Old Vintage Wine Pub Calls It Quits
Monday, January 30, 2012
But the motive to end publishing a magazine that was in love with wine, its taste, the fellowship around connoisseurship and its lore, ran even deeper, Elia told readers recently at the QRW site. “What initially attracted us to wine was the romance of it,” he writes. “Now this passion is spent. Gone are charming tales (mythic or otherwise) about wine, about enjoying wine, about iconic wine characters… . We miss stories about winemakers, about their hard work and their purple hands. The wine world changed, evolution was inevitable. Wine became so commercially successful that romance was lost along the way.”
Elia warns that the wine industry has been taken over by marketers and finance, that gadgetry and accessories have emphasized style over substance. “The first step toward decadence is usually frivolity,” he writes. “Too often, wine is handled by people who have little feeling for it. So we left it. It was too much. We wanted a time made simple by passion, for a wine world that once understood that it was passion for and about wine that made it great.”
QRW won numerous awards over the years, most recently the 2010 Golden Ink Bronze honors for a Summer issue. The magazine boasts five Golden Inks across six years. The quarterly had an enviable demographic that skewed slightly male (52%) and had 60% of its readers with household incomes above $150,000 a year.
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