BREAKING NEWS & VIEWS
Report: China Magazine Industry Booming
Tuesday, December 20, 2011
According to a detailed report in China Daily this weekend, magazines are thriving in the high-growth economy in China. The newspaper says that in its recent launch of a China edition of Bloomberg Businessweek, 350,000 copies were sold at newsstand.
Unlike the U.S. market, there appears to be no reticence about print advertising in this market. The Beijing-based CTR research group reported that magazine revenue grew 15% in the first three quarters of 2011, reaching $2.04 billion.
Fortune magazine reports in the story that its circulation for Fortune China is 182,000, up from 50,000 when it launched in 1996.
Conde Nast has been aggressive in its China outreach, with editions of Vogue, GQ, Self and Architectural Digest. Chinese law requires that foreign publishers work with a native-owned partner to distribute in this market. In a separate China Daily article, Conde Nast China’s managing director Cao Weiming says that the company performed extensive research of the Chinese market in the 1990s before embarking on the strategy. The company’s first books appeared in the Chinese market in 2005.
The UK city magazine TimeOut is experiencing traction in its Chinese editions, the article reports. The title has found a niche among ex-patriots, the diplomatic community and travel locales, pushing circulation in shanghai and Beijing to 130,000.
If you have breaking news to share please contact min's editors.
Up and Coming
min's Best of Web & Digital
May 11 | NYC
May 12 | NYC
Integrated Marketing Awards
Entry Deadline: June 19
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|