BREAKING NEWS & VIEWS
Architectural Digest's Advertising-Successful 'AD 100'
Tuesday, November 29, 2011
Capua credits much of the current success to advertisers "embracing the vision" of AD editor-in-chief (since Sept. 2010) Margaret Russell. The monthly finished 2011 +9% in ad pages, but the fourth-quarter differential, when Russell's "impact was most fully pronounced," was +19%.
"The Jan. 2012 100 reflects the tremendous amount of support from building and design advertisers, but equally strong was the advertising from the nonendemic luxury [jewelry, etc.], automotive and financial categories."
Capua and Russell are celebrating the 100 by hosting a Nov. 29 New York reception at the Guggenheim Museum. The event is a first, because Capua told min on June 27 that Russell's 1975-2010 predecessor Paige Rense "never encouraged one. Margaret did." About 400 people are expected.
Separately, Capua and his staff will be in Miami Beach over the Dec. 2-4 weekend hosting the inaugural AD Oasis @ The Raleigh. Much of it is outdoors at the luxury hotel ("reminiscent of a lush beach boardwalk," says Capua), with the art-watching, "mini massages" (back, neck and hand) and a "social media cabana" open to the public from noon to 6 p.m. Dec. 2 and 3 and from 10 a.m. to 2 p.m. on Dec. 4.
The evening events are private parties, with The Macallan (Scotch whiskey) and Fisker Automotive the respective hosts on Dec. 2 and 3. (The latter will feature a performance by Jakob Dylan.) Other AD Oasis presenting sponsors are AT&T, Brown Jordan, Moore & Giles, Roche-Bobois, Silhouette Eyewear, Solange Azagury-Partridge, Sunbrella Fabrics, Trex, and 1800 Tequila Colección.
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