BREAKING NEWS & VIEWS
Sporting News Mag Goes Monthly
Thursday, October 6, 2011
Jeff Price, president and publisher of the title says that the decision to change course was informed by the popularity of digital, the challenged marketplace for print and the ways in which sports fans now want to engage sports content. “After thoughtful analysis of current marketplace conditions for print magazines and taking into consideration the way sports fans consume sports content in a digital age, we’ve decided to merge our two print businesses,” he says. According to PIB figures for the first half of 2011, Sporting News was down 11.7% in ad pages from the same period in 2010 and down 12.4% in estimated revenue from ad sales.
The pull back in print comes on the heels of dramatic growth in Sporting News’s digital business. In March, the company took over sports information duties for AOL, causing a massive increase in overall digital traffic to SportingNews.com. A customizable iPad app also launched in the last month.
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