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BREAKING NEWS & VIEWS

Sporting News Mag Goes Monthly


Thursday, October 6, 2011


As sports fans move to the real time reporting of the Internet to get their fix, so too has Sporting News. The venerable title is celebrating its 125th year in print, and does so by pulling its hard copy publishing schedule back from bi-weekly to monthly. The publication announced this week it would go to once a month beginning with the November 7 issue. It is merging with the Sporting News Yearbooks brand, but retains Sporting News as its title. The editorial content will shift towards sports previewing, focusing on pro, college and fantasy sports.

Jeff Price, president and publisher of the title says that the decision to change course was informed by the popularity of digital, the challenged marketplace for print and the ways in which sports fans now want to engage sports content. “After thoughtful analysis of current marketplace conditions for print magazines and taking into consideration the way sports fans consume sports content in a digital age, we’ve decided to merge our two print businesses,” he says. According to PIB figures for the first half of 2011, Sporting News was down 11.7% in ad pages from the same period in 2010 and down 12.4% in estimated revenue from ad sales.

The pull back in print comes on the heels of dramatic growth in Sporting News’s digital business. In March, the company took over sports information duties for AOL, causing a massive increase in overall digital traffic to SportingNews.com. A customizable iPad app also launched in the last month.


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COMMENTS
1.
Traditional print magazines just can't compete with the internet when it comes to up-to-the minute news. The Sporting News' iPad app though, is updated DAILY... which works for me.
Posted by Tablazines on Thursday, October 6, 2011 @ 09:48 AM
2.
The weekly issue of the Sporting news worked for 122 years! Then they went bi- weekly in 2008. A valuable subscriber for over 35 years just went bye-bye. Hire a new man in charge and in less than a year, he wants to make his mark. I just made mine. No more sporting news
Posted by John Pikula on Monday, October 17, 2011 @ 08:11 PM
3.
Bet they go to eight or so editions in two or mmore years. The technology has changed the marketplace, but as people want less in depth reporting and more soundbites regarding their sports coverage things change. I get their first ediction in the new format and then my subscription is out. Good Riddens, I was uncomfortable with the illiterate direction of the publication around the house.
Posted by Dave P on Tuesday, October 18, 2011 @ 04:26 PM
4.
I just called Sporting News about this. My subscription expires on may 21 2013...19 months from now. They offered me only 3 issues. I've been with them 25 years. I'm done!!
Posted by Rusty on Tuesday, October 18, 2011 @ 08:11 PM
5.
My husbands subscription ends in Oct 2012 and they offered him 1 magazine. We are also done and I'm trying to find where I can file official complaint information about Jeff Price!
Posted by Chris on Wednesday, October 19, 2011 @ 09:41 AM
6.
Hard to read a computer when you are having breakfast at the table. Very disappointed with this decision.
Posted by Rich on Wednesday, October 19, 2011 @ 10:51 AM
7.
hey guys....my tsn subscription ends in may 2020 and they offered me a subscription that ends in 2013 ! i'm done for the first time in 50 years !
Posted by joe from jersey on Wednesday, October 19, 2011 @ 06:11 PM
8.
I am truly saddened by the decision of The Sporting News to change to a monthly format. As a subscriber since 1991 and a long-time reader of the magazine for 15 years before that, I remember pouring through every page of each issue as I soaked up the knowledge of the outstanding team of Sporting News writers who delivered the inside information on the sports I loved.



I appreciated that TSN didn't have time to waste on swimsuit models or try to be the Wide World of Sports, but rather TSN was a serious magazine that focused on the primary four (later five with NASCAR) sports that America was impassioned about.



That is why I feel like I have now lost a life long friend with the latest change. I was disappointed when TSN went bi-weekly, but I hung on. And when TSN decided to go monthly I was willing to hold out hope and hang on, but alas the monthly publication was an absolute failure.



I didn;t get a more robust publication with in-depth features on the sports I loved. But rather you delivered to me tired publications that indicate to me that TSN has given up. The Anniversary edition was just a rehash of the past. No new insights. Nothing about the world of sports today to spark my interest. The Bowl edition was equally disappointing. You drug out the same tired old theme you have been using all year of compiling polls of the greatest teams, players, coaches, etc. without delivering anything of new substance.



TSN used to be on the cutting edge of sports news, now it's just a dull blade longing for better days. So it is with a heavy heart that I had to call TSN today to cancel my subscription. It was time to say good-bye to my old friend...though he had already left me years ago.



Thanks for the memories.
Posted by Eric Kiehl on Tuesday, December 20, 2011 @ 10:48 AM
9.
Thank you to everyone for your comments. It has been so hard to find information about Sporting News. The last issue I received was the December "college bowls" issue. Has anyone received a more recent issue? Please email me at wiersema1@yahoo.com. Thanks!
Posted by Reid on Saturday, February 11, 2012 @ 12:31 AM
10.
I was a subscriber on and off for 20 years (the last 10 were yearly) and I LOVED the Sporting News as it was the ONLY good mag out there that I would spend my money on and on top of it it was AFFORDABLE. Not everyone has tablets and time to get on the internet. I did most all of my reading of it while on the John lol... can't see explaining to the ol' lady why the computer is set in front of the toilet now lol. I HATE this change - hope they throw this to the birds and go back to how it was. This sucks.
Posted by Brian Parsons on Sunday, September 2, 2012 @ 04:20 PM
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