BREAKING NEWS & VIEWS
Mobile Banner Clickthroughs 8X Higher Than Web
Wednesday, July 13, 2011
Still, mobile advertising benefits from the lack of clutter on a mobile app or mobile web site page. It bespeaks the importance of share of voice and sponsor ownership of content. And these metrics should remind us of principles of ad effectiveness that had always been in place in print but somehow got lost in the digital age where almost every Web page suddenly had the visual appeal of a logo-filled NASCAR racer. Despite continued efforts by some publishers to reinforce ad unit limits on pages, the clutter continues to be de rigeur in Web publishing. In many ways mobile platforms enforce an editorial and design discipline that somehow got forgotten in digital media over the last decade.
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