BREAKING NEWS & VIEWS
Mediaweek, Brandweek Folding into Adweek
Tuesday, April 12, 2011
The integration of the three media trade brands has been discussed for years as previous publisher Nielsen struggled to find a strategy for the titles. When Prometheus acquired the group over a year ago and recently installed Michael Wolff as Adweek editorial director, the company signaled its intent to reposition the strategy. According to media reports the current issues of Mediaweek and Brandweek magazines are the last. The original intent of three b2b brands serving the industry had been to target ad agencies with Adweek, marketers with Brandweek and the media industry with Mediaweek. With all of the properties consolidated under the one property, Adweek may be in a better position to challenge perennial rival Advertising Age.
Below are the boxscores from IMS/the Auditor for January - December 2010 vs. 2009 for Prometheus group.
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