Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »
BREAKING NEWS & VIEWS

People Mag Gets Royally ‘Appy’ on Facebook and iPad


Monday, April 11, 2011


People magazine has a longstanding and highly profitable relationship with the British royal family. Weddings, princesses and scandals from the famous clans across the pond have sold millions of issues of the leading celebrity magazine over the years. And so as Prince William and Kate Middleton prepare for their modest little ceremony, the brand is exploiting all of the latest app platforms as ways to engage their readers in the frenzy. Launching today (April 11) on the popular People Facebook page is the “Royal Tribute: Be Part of the Magic" app in which users can get their own personalized royal stamp.

The app lets user choose from a range of classic British royal postage stamp styles and upload their own digital photo to blend in with the image. You can save the stamp and post and share with your social network. The app will be available through May 1. It was designed in partnership with social media marketing firm SocialTyze and software provider Friend2Friend. People has over 1 million fans to its Facebook page.

On another app platform, People has also released recently the Royals Book App for $7.99 in the iPad App Store. The app is based on the older newsstand book, The Royals: Their Lives, Loves and Secrets, which was recently updated. In addition to re-purposed content from the book, the iPad app has interactive galleries, images of royal tiaras and hats, as well as a guide to the cast of characters behind castle walls. And of course, People.com has an extensive standing package of news and retrospectives online that will lead up to comprehensive coverage on the big day.






If you have breaking news to share please contact min's editors.


Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS
Up and Coming

Breakfast with the minsiders
2015 Outlook: How to Thrive in a Hyper-Fragmented Media World
Nov. 6 | Yale Club, NYC
Register

Editorial & Design Awards Breakfast
Nov. 19 | Yale Club, NYC
Register

Webinar
The Future of Native Advertising is Right Now
Nov. 20 | 1:30 - 3 p.m. ET
Register

Social Media Boot Camp
Dec. 4 | Yale Club, NYC
Register

Call for Entries! 
Best of the Web & Digital Awards
Entry Deadline: Dec. 5
Enter

Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar


All Events




min
Free Eletters — Sign up Now