BREAKING NEWS & VIEWS
Digitas Opens B2B Marketing Agency
Thursday, March 31, 2011
Kinsella appointed Dennis Reilly director of the practice. Reilly has been with Digitas since 1995, where he pioneered digital CRM programs and developed brand strategy, sites and CRM programs for Fortune 500 companies in health-care, financial services and technology. Reilly says: “With new technologies, platforms and tools, the way a sales force communicates to prospects and clients has shifted dramatically.” His strategy is for Digitas to marshal the newest technologies, like digital video, tablets and mobile CRM, to supply client sales and marketing forces.
According to a recent Forrester survey of corporate marketers, businesses have increased their b2b marketing spend 6.7% in 2011.
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