Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »
BREAKING NEWS & VIEWS

Magazines' Third-Quarter Ad Revenues Up Slightly


Monday, October 11, 2010


Just-released data from Publishers Information Bureau finds that cumulative July-September magazine ad revenues for 2010 versus 2009 are +5.3% ($4.78 billion versus approximately $4.54 billion). Year-to-date, the differential is now +2.6% ($14.03 billion versus approximately $13.70 billion). These increases are indicative of the recovery that is following year-end 2009's recession-plagued -17.5%.

The biggest gain is coming from automotive, where third-quarter spending is a whopping +46.6% and year-to-date is +35.7%. That reflects the sector nearly grinding to a halt last year as General Motors declared bankruptcy and had to be bailed out by the federal government.

But automotive's $341.48 million (third quarter) and $910.07 million totals (year-to-date) rank only seventh among the 12 leading PIB categories after dominating nearly all of the 20th century. The current leader is toiletries/cosmetics, with $643.33 million for the third quarter (+4.5%) and $1.85 billion year-to-date (+11.5%).  Runners-up are food/food products (+$522.0 million third quarter/+$1.54 billion year-to-date) and drugs/remedies ($475.5 million/$1.47 billion).

 


If you have breaking news to share please contact min's editors.


Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS
Up and Coming

Call for Entries! 
Best of the Web & Digital Awards
Extended Deadline: Dec. 19
Enter

Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar


All Events




min
Free Eletters — Sign up Now