Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Magazines' Third-Quarter Ad Revenues Up Slightly

Monday, October 11, 2010

Just-released data from Publishers Information Bureau finds that cumulative July-September magazine ad revenues for 2010 versus 2009 are +5.3% ($4.78 billion versus approximately $4.54 billion). Year-to-date, the differential is now +2.6% ($14.03 billion versus approximately $13.70 billion). These increases are indicative of the recovery that is following year-end 2009's recession-plagued -17.5%.

The biggest gain is coming from automotive, where third-quarter spending is a whopping +46.6% and year-to-date is +35.7%. That reflects the sector nearly grinding to a halt last year as General Motors declared bankruptcy and had to be bailed out by the federal government.

But automotive's $341.48 million (third quarter) and $910.07 million totals (year-to-date) rank only seventh among the 12 leading PIB categories after dominating nearly all of the 20th century. The current leader is toiletries/cosmetics, with $643.33 million for the third quarter (+4.5%) and $1.85 billion year-to-date (+11.5%).  Runners-up are food/food products (+$522.0 million third quarter/+$1.54 billion year-to-date) and drugs/remedies ($475.5 million/$1.47 billion).


If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


min's Magazine Media Awards
Entry Deadline: March 11
Enter Today

minsider Breakfast
March 15 | Yale Club, NYC
Register Today

min's 30 Event
April 14 | Grand Hyatt, NYC
Register Today

See all events and awards

Search Jobs
Media Jobs
Events Assistant
BizBash Media
New York City

Sales Director, AtlanticLIVE
Atlantic Media
Washington, DC

Managing Editor
Acoustical Society of America
West Barnstable, MA

Boston, MA

Event Marketing Manager
Access Intelligence
New York City

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now