BREAKING NEWS & VIEWS
Magazines' Third-Quarter Ad Revenues Up Slightly
Monday, October 11, 2010
Just-released data from Publishers Information Bureau finds that cumulative July-September magazine ad revenues for 2010 versus 2009 are +5.3% ($4.78 billion versus approximately $4.54 billion). Year-to-date, the differential is now +2.6% ($14.03 billion versus approximately $13.70 billion). These increases are indicative of the recovery that is following year-end 2009's recession-plagued -17.5%.
The biggest gain is coming from automotive, where third-quarter spending is a whopping +46.6% and year-to-date is +35.7%. That reflects the sector nearly grinding to a halt last year as General Motors declared bankruptcy and had to be bailed out by the federal government.
But automotive's $341.48 million (third quarter) and $910.07 million totals (year-to-date) rank only seventh among the 12 leading PIB categories after dominating nearly all of the 20th century. The current leader is toiletries/cosmetics, with $643.33 million for the third quarter (+4.5%) and $1.85 billion year-to-date (+11.5%). Runners-up are food/food products (+$522.0 million third quarter/+$1.54 billion year-to-date) and drugs/remedies ($475.5 million/$1.47 billion).
If you have breaking news to share please contact min's editors.
Up and Coming
Integrated Marketing Awards
min's Sweet 16*
Editorial & Design Awards
Entry Deadline: August 14
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|