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BREAKING NEWS & VIEWS
Style.com for iPad Offers Clean Lines, Shopping  into the iTunes Store. Condé Nast’s Style.com App for iPad is free to users and follows the clean design principles of the site and iPhone predecessor. Emphasizing the deep database of runway images, red carpet and party photo libraries and fashion show videos, the app neatly arranges all of these assets into tiers of thumbnails for easy access. Notably absent from the presentation—language. The visually driven app relegates text reviews of fashion and the shows to pop-up windows activated by “Review” or “Scoop” buttons attached to the photo galleries. It is all about the look in this app. Condé Nast has created a very clear path to flipping endlessly through the galleries. In portrait mode the specific folders on an Emmy Red Carpet event, fashion show or recent New York party are presented as a series of thumbnails in a bottom rail and featured full-screen above. In landscape mode the app fills the left side of the screen with the photo and lays out the gallery on the right. The images are well-resolved and take full advantage of the iPad’s lush screen. Top-line tabs access the complete Style.com library of shows dating back to 2000. The video trove features designer interviews as well as the runway show coverage. Style.com also brings direct access to shopping via the app. Most of the image galleries link to the relevant e-commerce catalog, but the user is kept within a browser that is embedded in the app itself. The app does suffer from sluggish performance at times. Tapping the Home button, for instance, results in a sizable lag before the user is brought back to the launch page. The app needs to reach onto the Web to access most of its content, so without a fair amount of cached content on board it has limited utility in offline mode. The videos are surprisingly low-res and do not present as well on this large screen as the stills. Also missing from the app are any content sharing mechanisms, which by this point in the lifecycle of app development are de rigueur. Nevertheless, Style.com delivers on its basic brand promise in this app—clean, direct access to the images its fans adore and with minimal accessorizing. The original Style.com app for the iPhone and iPod Touch claims 750,000 downloads.   If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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