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BREAKING NEWS & VIEWS
People StyleWatch Hikes Rate Base, Frequency  fifth hike since launching with a 550,000 guarantee in Feb. 2007.Further, Tracy is adding an issue to StyleWatch's 10-times-a-year frequency, which had been in effect since the launch. June/July, which will no longer be combined, produced 621,000 newsstand sales in 2010, according to Women's Wear Daily (Sept. 3). With an average of 310,579 subscribers in first-half 2010 roughly producing a total circulation for the issue of 931,579, the 775,000 guarantee, per WWD, is "not exactly a stretch." StyleWatch's success comes from the People brand and from its being a mid-scale alternative to the high-end fashion magazines. The magazine has been up in ad pages since April 2009 and is on a +58% 2010-vs.-2009 clip through September. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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