Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Life Adds Scenic Vistas to the iPad

Thursday, August 12, 2010

Putting the Life magazine brand onto the iPad is about as obvious a digital move as one can imagine. Most early developers for this platform have commented about how users love to swipe through endless galleries of images because of the sharp and luminous nature of the iPad display. Life’s trove of images is a natural for the iPad. The brand appears to be coming onto the platform incrementally and quietly. Without fanfare last week two Life branded apps appeared in the iTunes store. A robust Life app has been on the iPhone for a number of months, but these programs represent the first forays into tablets for the iconic magazine.

Life Wallpaper Classic ($1.99) is a collection of familiar Life images rendered into iPad wallpapers. The pack of 25 images includes a number of scenic and crowd views that can be saved to the iPad’s photo gallery and made into backgrounds. The more ambitious digital magazine is an iPad version of a recent special issue “Wonders of the World.” The digitized version of the issue collects scenic imagery from worldwide man-made or natural wonders, from the Great Pyramids to Stonehenge and Venezuela’s Angel Falls. The app has a pop-up thumbnail index for quick naviation across pages and sections. The app works only in landscape mode. The two-page splash occupies one screen and the user scrolls down to read the text. The app includes a link to the live site as well, which is optimized for iPad viewing. The issue sells for $4.99.

While the Wonders of the World issue is a fair start, the digital version is just a port of print. It whets the appetite for a more robust iPad version of the existing Life iPhone app, which updates itself daily with many of the images appearing on the Web site as well. The editors of this iPhone app do a good job of combining classic Life images with galleries that display or relate to current events. Clearly, there is much more to be done with the Life brand on the iPad, however.


If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


min's Magazine Media Awards Breakfast
June 15 | Yale Club, NYC
Register Today

min's Integrated Marketing Awards
Entry Deadline: June 17
Enter Today

min Webinar:
How To Get Even More From Facebook

June 21 | 1:30 - 3:00 (ET)
Register Today

See all events and awards

Search Jobs
Media Jobs
Stagnito Business Information
Randolph, NJ

Sales Director
Star Tribune Media
Minneapolis, MN

Associate Editor/Content Specialist
Specialty Food Association
New York City

Audience Development Director
Sosland Publishing Company
Kansas City, MO

Senior Writer
Angie's List
Indianapolis, IN

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now