Facebook  Twitter  LinkedIn  

Visit min's sister site:
BREAKING NEWS & VIEWS

Analyst: Global Online Ad Spending at $61.8 Billion
Thursday, July 29, 2010
Steve Smith

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
For the digital ad economy, the Great Recession apparently amounted to a speed bump, relative to other markets. According to the latest projections from eMarketer, worldwide online ad spending will return to double-digit growth this year (11.9%) to reach $61.8 billion. This momentum returns after a 2009 increase of only 2%. But eMarketer expects that the market will expand at a compound annual growth rate (CAGR) of 11.9% through 2014 when spending will be $96.8 billion.

For media companies, the more important number may be the Internet’s overall share of ad spending, which was at 11.9% last year and should be 17.2% in 2014. eMarketer analyst Jared Jenks suggests that the recession may well have benefitted the digital platform by moving marketers to more measurable and efficient channels. The Web clearly will be the main driver of ad growth over the next few years. Total media ad spending worldwide will grow at modest rates of about 3% to 4% each year through 2014. We will not see media expenditures return to pre-recession levels until 2012 when the London Summer Olympics helps rejuvenate the market.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

COMMENTS
Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?


  Events

      Best of the Web, April 3, 2012

min's Sales Executive of the Year Awards
Call for Entries

min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                                                      

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

min's Best of the Web Awards
Event April 3, 2012 at the Grand Hyatt, NYC
Register Today!


min Webinar:
Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00 p.m.
Available on Demand


All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.