Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Forbes Puts Investopedia on the Block

Monday, June 14, 2010

Three years after acquiring the financial and investor reference site Investopedia, Forbes Media announced on Friday that it was putting the asset up for sale. The company retained investment banking firm Jordan, Edmiston Group to help market the offering. Forbes says that the sale is part of a “larger strategy shift for Forbes digital,” but the company would not elaborate on what kind of shift this indicated.

Investopedia is aimed at educating investors and financial professionals with a dictionary that boasts over 9,000 terms used in the personal finance, banking and accounting industries. Forbes says that the site was very successful and had grown its audience and profitability over the last three years under Forbes’ ownership. In May, Forbes acquired a very different kind of financial information source in True/Slant, a financial news and investment blogging community founded by former Forbes executive editor and AOL executive Lewis Dvorkin. According to analytics firm Compete, Investopedia attracts between 1 million and 1.3 million monthly uniques. the site gets only 2.8% of its traffic referred from itself and instead relies mainly on strong search optimization in Google and Yahoo.

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


Post a Comment


Please enter the letters or numbers you see in the image.

More Breaking News & Views

Breaking News & Views Archives

min's Integrated Marketing Awards
Entry Deadline: July 8
Enter Today

min Webinar: 
How To Get Even More From Facebook 

Watch Ondemand

min's Magazine Media Awards Announced

View the Winners & Honorable Mentions

See all events and awards
Search Jobs
Media Jobs
Email Marketing Specialist
Harvard Business Publishing
Brighton, MA

Managing Editor
University of Maryland, Baltimore
Baltimore, MD

Attorney Editor State Q&A
New York, NY

Vice President for College Relations and Marketing
Washington College
Chestertown, MD

University of Maryland
College Park, MD

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now