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BREAKING NEWS & VIEWS
Vanity Fair Comes to iPad and iPhone  late last week for both the iPhone and iPad at $4.99 an issue. The mobile iterations follow closely the model used in GQ. The full contents of the magazine can be thumbed in facsimile format when the iPad is in landscape mode. Facing pages appear on the screen and the usual multi-touch controls manage zooming. In portrait mode the current article’s text is rendered in a long scroll beneath the splash image, which can be zoomed to full screen or swiped to show any more images in the set. Text fonts in portrait mode can be enlarged. Editorially, the mobile issues also add some extra content: video of the Hawaii shoot for the cast of Lost; an extended piece on the last season of the show, an extended profile of Emma Watson and an app-exclusive spotlight on illustrator Ed Sorel. On the advertising side several of the sponsors have video spots attached to the renderings of their print ads. Vanity Fair for iPad follows a less radical approach to redesigning the magazine reading experience than Bonnier’s efforts with Popular Science’s iPad app. At the same time it accommodates the hardware more adroitly than Rodale’s Men’s Health, which adds more multimedia enhancement without altering the print format. Apparently recognizing recent complaints by iPad users that the single issue pricing of  (2).PNG) these apps is multiples higher than a subscription rate, Vanity Fair is giving a price break to customers. Once one buys the first iPad edition for $4.99, subsequent months will cost only $3.99. One of the Conde Nast executives involved in the Vanity Fair iPad app, Rick Levine, vp of editorial operations, will be speaking on the development of mobile and tablet apps at a special min Webinar this Thursday May 20 at 1:30. He will be joined by Mike Haney, executive editor, Popular Science, Campion Primm, creative director, Zinio and VIVmag, and David Renard, partner MediaIdeas. The Webinar, “E-Readers and Tablets: Position Your Magazine Brands for Profit” will explore market projections, workflow issues, creative considerations, and business models around the next generation of reading and media consumption devices. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
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I also am a long time subscriber to my favorite monthly magazine.
It is absurd that we are required to pay such a premium to enjoy the magazine on the ipad.
Also, there seems to be no accommodation for those of us that also have a current subscription to the print edition.
Please get your act together before you turn off everybody that is supporting your industry.