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BREAKING NEWS & VIEWS
Facebook Drives Media Loyalists Facebook traffic is not only more loyal than Google News users but it also beats the average traffic coming to the site from all sources.  The Hitwise data, of course, cannot explain the reasons why Facebook traffic appears more loyal. It seems likely that a site’s existing users are more likely to recognize, trust and click through on a familiar link from a known information source while they are on Facebook, while a Google News user is driven more by getting the details of a given news story and pays less attention to brand and source. Still, the data does suggest the importance of maintaining a robust presence on the social media site where a media brand can harvest and optimize the performance of its own audiences. For more on media brands on Facebook, minonline is hosting the March 25 Webinar, “Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business.” We will be featuring the expertise of Facebook gurus from LHJ.com, Time Inc., Network World and Harvard Business Review. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
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As you are reading your Facebook newsfeed, your friends are sharing the news. So you trust it more due to the nature of it being "refered" by someone you trust.
Additionally, this news is presented to you versus Google news where you go to search for it. The result are programmatically selected and provide you no context for which to make a selection -- such as "my friend liked this, I probably will too"
Times they are a changing, it will be interesting to see if this divide continues as the social networks of Facebook and Twitter - continue to evolve into information networks.