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Diane Newman Rejoins American Media
Wednesday, March 17, 2010
Steve Cohn

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Diane Newman, who in February 2007 ended a four-year stint as senior VP/group publisher of American Media Inc.'s Shape/Fit Pregnancy/Natural Health to become VP/group publisher of Meredith Corp.-owned Parents/American Baby, "comes home" to the three AMI titles in the new capacity of executive VP/group publishing director. Obviously, Newman had a strong working relationship with AMI chairman/CEO (since April 1999) David Pecker to the degree that he successfully wooed her back. Such major rehires have typically not been part of Pecker's repertoire.

The position was opened, ironically, by the March 1 departure of Shape publisher/chief brand officer (also since February 2007) Sabine Feldmann to Teen Vogue associate publisher (min, March 8, 2010). Feldmann was a Newman protégée at AMI, with much mutual respect between the two.

Joining Newman at AMI is her No. 2 at Parents/Child, Brian Gruseke, with the titles of Shape VP/publisher and director of corporate integrated sales. It is noteworthy that Gruseke, who as Parents/American Baby associate publisher, reported to Newman, will—like Newman—report to Pecker at AMI. Both execs start this Monday (March 22).

Concurrently, Meredith Corp. Consumer Magazines president (since August 2009) Tom Harty announced the promotion of Family Circle publisher (since April 2008) Carey Witmer to Newman's former role as Parents/American Baby VP/group publisher. (Unit is called the Meredith Parents Network and also includes the Spanish-language Ser Padres). Family Circle associate publisher Diane Papazian steps up to publisher and will report—as Witmer did—to Better Homes and Gardens publisher Jim Carr.




If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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