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BREAKING NEWS & VIEWS

EE Times to Form EE Life Community
Wednesday, March 10, 2010

United Business Media’s engineering title EE Times will launch a new professional social networking product aimed at the electronics industry in the second quarter of this year. The EE Life Community will be the centerpiece of what the company is calling a “restructured Web solution” for the b2b brand. The community will supply user-generated content that will be woven into news and analysis as well as how-to solutions and new product announcements.

The effort to integrate social media elements throughout the EE Times Group Web sites will be led by the newly-hired vp of community, Karen Field. Field has worked in the electronics media industry for two decades, at Reed Business Information’s Design News, Electronics Weekly and EDN. She specializes in creating content that invites community involvement. She is credited with inventing the Slack Variable comic strip at DesignNews.com as well as the Sherlock Ohms blog.

The company says that it is creating the EE Life Community as a social network for the engineering world to share knowledge. The EE Times site received 310,000 unique visitors in December 2009 and generated 1.8 million page views, according to the Digital Boxscores from min's b2b.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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