min day Digital Summit
November 9 in NYC
Register Today!

BREAKING NEWS & VIEWS

Ignore the iPod at Your Peril
Monday, February 22, 2010
Steve Smith

Comment Print Email Article Database Del.icio.us Digg   Share on LinkedIn Click to share this post on Twitter Facebook Reprints
While the iPhone and upcoming iPad get all of the press buzz, it is easy to forget that almost a third of all mobile Web traffic and iPhone/iPod Touch application activity is coming from the iPod. According to new metrics from Quantcast last week, between 37% and 42% of Apple-originated mobile Web consumption is from the iPod Touch. Teenagers especially use the device and can download all of the same apps to their media player that an iPhone user can download to his or her phone.



In fact, the usage patterns of iPhone vs. iPod Touch are distinct. The iPhone user tends to hit the mobile Web more frequently during the work week. On the other hand, iPhone Touch use accelerates toward the end of the week and peaks on the weekend.



Of course, “iphone apps” are a bit of a misnomer, because at any given time close to 40% of usage among those apps is not coming from a phone at all. For the content publisher, especially into the teen segment, understanding the point of origin of app traffic can determine the timing and kind of content one serves. While iPhones often will reach out for real-time data updates, they often need to access that data over 3G data pipes. iPod Touch users may not rely on their devices for persistent real-time updates and alerts, but they will always be accessing the network over fatter WiFi bandwidth, allowing for richer media and more video. Apple’s most recent quarterly report showed a 55% spike in iPod Touch sales in the most recent quarter. There are well over 50 million Apple app-capable devices now in-market.





As a share of mobile Web consumption, Apple iPhone and iPod Touch were at about 66% in January 2010, with rivals Blackberry, Motorola and HTC between 9% and 10% shares. Apple accounted for about 75% of all mobile Web use a year ago, but the rise of an app market in the Blackberry platform and Google’s Android have eroded that dominance somewhat since then.




Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin
Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
Internet measurement of ad-noting: Sampling and Statistical Issues
By MRI


Successfully Building Communities for Your Business
By Ripple6



... more Whitepapers
min Contests

min contests




To sponsor a min contest, contact Amy Abbey at aabbey@accessintel.com.

 Reserve your contest in min

min Press

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

September 15
Awards Event: September 15
More Information

November 9, 2010
min day Digital Summit
Learn More

All Events


min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.