BREAKING NEWS & VIEWS

Martha Moves TV Show to Hallmark Channel
Tuesday, January 26, 2010

After nearly 20 years of being a morning fixture on "free TV," Martha Stewart is taking her weekday program to cable's Hallmark Channel, effective September 2010. She is ending her five-year association on NBC Universal owned-and-operated stations and affiliates after the initial run on CBS. Martha Stewart Livingthe program's original name, came from the magazine that Stewart launched in 1990.

The deal with Hallmark will give Stewart an hourlong show (talk/cooking/decorating, etc.) at 10 a.m. (Eastern), followed by 1½ hours of Martha Stewart Living Omnimedia-produced programming that is currently in the developmental stage. Stewart's move to cable-only will come a year ahead of Oprah Winfrey, who will end her syndicated talk show on its 25th anniversary in September 2011 and switch to her yet-to-launch Oprah Winfrey Network and to Oxygen Network, which she has a stake in. Winfrey's Hearst-partnered O magazine will celebrate its 10th anniversary in May 2010.


If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
All Content is Now Evergreen
By nstein


Making the Move: Tips on How to Create Digitally-Optimized Magazines
By Nxtbook Media Design



... more Whitepapers
min Contests

min contests




Enter the Smithsonian Contest with a chance to win a $500 AMEX Gift card plus. Enter online or download pdf.

To sponsor a min contest in 2010, contact Erica Gottlieb at egottlieb@accessintel.com.

 Reserve your contest in min

min Press

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

March 12, 2010
min's Sales Executive of the Year Awards Late Deadline
Learn More

March 12, 2010
min's Most Engaged Media Brands Late Deadline
Learn More

March 12, 2010
2010 Jesse H. Neal Awards
Learn More

All Events


min
Free Eletters — Sign up Now