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BREAKING NEWS & VIEWS
ABM Plan Rests on Four ‘Pillars” for 2010 Four “Strategic Plan Pillars” were announced that will constitute the group’s approach in coming months. Its quarterly “Government Policy Brief” will be a one-page outline of all the issues ABM is engaging in Washington on government policy and industry standards. It will enhance an “early warning system” to alert members of pending legislation/regulation that will affect key issues like online privacy, net neutrality, and telemarketing. Its “Research in the Know” pillar takes the form of a new Web page for news and data related to b2b publishing. The site is done in partnership with Marketwire and arranges press releases into a score of business verticals. The “Research to Show” pillar is a refreshed version of its existing video network of clips from ABM events and video that highlights successful b2b publishing executions from around the world. ABM says it will rework all white papers, policies and guidelines to be “forward looking.” Finally, in the realm of industry networking and education, ABM will begin a series of online Webcasts and live mixers to advance best practices and personal networking. ABM says it will be reaching out to a larger web of industry organizations, especially digital advertising and media groups like the Interactive Advertising Bureau, Magazine Publishers Association and Online Publishers Association. A detailed outline of ABM’s goals and new tactics for 2010 is available online. ABM is a century-old organization with 300 member publishers representing nearly 6,000 print and online titles as well as 1,000 trade shows. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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