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BREAKING NEWS & VIEWS
The Year Was Down But ‘The Week’ Was Up  outlets, the magazine that aggregates content from all of the newspapers and magazines that lost business is now claiming to be the one title in the category to have added pages. With 603 ad pages in 2009 (12/7/08 – 12/7/09), The Week was up 10%, the only weekly newsmagazine to show growth. “The cornerstone of our success is that The Week is deeply valued by its readers,” Steven Kotok, president said in a statement. The Week synopsizes news content around the major news and cultural categories. It uses hundreds of newspapers, magazines, Web sites and TV programs as its source material. The magazine reached a rate base of 500,000 this year, and it boasts an annual circulation increase of 15% for the past five years. The magazine says that it added 40 new advertisers in 2009, including Apple, HP, Chrysler, Morgan Stanley and Toyota. It also initiated last month an Advertiser Performance Guarantee that assured clients of ad effectiveness through a partnership with Affinity Research. The Week guarantees that its advertisements will perform in the top third of all magazines in recall or run free ads for the client until that recall level is reached. While TheWeek.com is not in the same traffic league as that of many of its competitors, the site also registered substantial growth last year. According to Compete’s analytics, TheWeek.com started the year with only 133,000 unique visitors but had grown the audience to over 520,000 by November. Weeky magazines generally have been struggling all year. According to min, only The Week, Soap Opera Digest, OK!, and The National Enquirer are up in ad pages for the year. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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