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BREAKING NEWS & VIEWS

Notable Launches in 2009: Entrepreneurs Were Not Discouraged
Sunday, December 13, 2009

We all know what a horrific 2009 it was for established magazines, with the weak economy leading to several headline-producing closures that we will recap next week. But entrepreneurs were not discouraged, as University of Mississippi journalism professor Samir Husni, whose Guide to New Magazines has been the launch authority since 1985, tells min his projected 685 startups for 2009 will match the sum for 2008, when the recession really struck hard in the fourth quarter. This year, it was tough times throughout. Below is a snippet of min's exclusive launch report.

Greg Sullivan and Joe Diaz with Afar offer experiential travel, where readers connect to other people and cultures. Included are 10 high-school students from New York and San Francisco who will visit Costa Rica next year through the Afar Foundation, with more to come.

What epicureans lost in Gourmet was gained in Sandra Lee, Semi-Homemade, as another Food Network celebrity became a magazine star, joining Paula Deen, Rachael Ray, and 2008 launch Food Network itself. One feather in the cap of Birmingham, Ala.-based Hoffman Media, with another being Phyllis Hoffman Celebrates, which, with Husni's effusive praise of her company, there is plenty of. Read the full story including the top 20 notable launch chart.

NOTABLE MAGAZINE LAUNCHES IN 2009
Title Publisher/City (where mag. is based) Date Current Frequency
1. Afar (same as title)/San Francisco Sept. bimonthly
2. Cesar's Way IMG/New York Sept. quarterly
3. Kids' Spirit (same as title)/Brooklyn, N,Y. Oct. monthly
4. Parenting School Years Bonnier Corp./New York Feb. 10x/year
5. Prestige New York CR Media/New York May 10x/year
6. Sandra Lee, Semi-Homemade Hoffman Media/Birmingham, Ala. Jan. bimonthly


If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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