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BREAKING NEWS & VIEWS
The QUE eReader Nabs B2B Content Partners  platform as the only portable digital content appliance to focus on the business market. The company is trying to solidify those claims by partnering with IDG, MIT’s Technology Review, and Bonnier’s Popular Science. PopSci, Technology Review, PCWorld, Macworld, CIO, Network World, and ComputerWorld all will be available from the “QUE Store” library of downloadable magazines and newspapers. Plastic Logic had already cut deals to bring Financial Times to the device as well as consumer-facing newspapers like USAToday and Detroit Free Press. In order to target business users, the QUE will support PDF, Word, PowerPoint and Excel file formats. One of the major complaints about the market-leading Amazon Kindle is its lack of versatility in handling user-generated content and a range of file formats. Plastic Logic says its unit will launch with one of the largest touch screen displays in the category. Plastic Logic says the QUE will “premiere” on January 7, 2010, at the Consumer Electronics Show in Las Vegas. There are no details yet on the date of general availability and pricing. Barnes & Noble’s “nook” device has been delayed repeatedly and still hasn’t shown up in stores to take advantage of holiday buying. Amazon says its Kindle is the top-selling item of the season. Numerous analysts are predicting that eReaders will be in demand as they come to market. Whether eReaders have a place in the enterprise or small business market is anyone’s guess, but the dynamics are different here from the consumer market. On the one hand, the business market is in a better position than consumers right now to invest in a new line of technology if only because these eReaders likely will be priced at levels that would be trivial to many corporate budgets. Nevertheless, any new device in a business setting needs to be supported and integrated, and we have seen no indication that the hardware or the Plastic Logic organization is making its device any more friendly to IT department concerns over security and scalability than a standard eReader. This lack of corporate infrastructure support was precisely why the Apple iPhone has struggled for business-user adoption. Moreover, the company’s main distribution partner for now is the consumer venue Barnes & Noble. It remains to be seen whether the market for eReaders is large enough to support a business niche, let alone whether any device can successfully position itself as the natural product to fill the niche. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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According to Amazon its Kindle is the top-selling item of the season. Numerous analysts are predicting that eReaders will be in demand as they come to market.
Posted by Ricky on Sunday, December 13, 2009 @ 04:36 AM
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