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Forbes Acquires FlipGloss
Monday, November 16, 2009
Steve Smith

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Despite its cutbacks elsewhere in the company, Forbes has invested in new publishing technology in its purchase of FlipGloss Media. The newly minted FlipGloss (founded in 2008) produces a “Digital Glossy Insert” that is a kind of online slide show that lets users interact with images and ads in a seamless fashion. Users of the FlipGloss slideshow can get additional pop-ups and captions by hovering over an image or clicking on specific areas of an image. Samples are available at the FlipGloss site.

In acquiring FlipGloss, Forbes also becomes potentially a technology supplier to other publishers, since the FlipGloss client roster includes Variety, ScrippsNetworks, Modern Luxury Media as well as major brands such as Target and BMW. A purchase price was not disclosed by the two private companies.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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