BREAKING NEWS & VIEWS

Forbes Acquires FlipGloss
Monday, November 16, 2009

Despite its cutbacks elsewhere in the company, Forbes has invested in new publishing technology in its purchase of FlipGloss Media. The newly minted FlipGloss (founded in 2008) produces a “Digital Glossy Insert” that is a kind of online slide show that lets users interact with images and ads in a seamless fashion. Users of the FlipGloss slideshow can get additional pop-ups and captions by hovering over an image or clicking on specific areas of an image. Samples are available at the FlipGloss site.

In acquiring FlipGloss, Forbes also becomes potentially a technology supplier to other publishers, since the FlipGloss client roster includes Variety, ScrippsNetworks, Modern Luxury Media as well as major brands such as Target and BMW. A purchase price was not disclosed by the two private companies.

Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
Internet measurement of ad-noting: Sampling and Statistical Issues
By MRI


Successfully Building Communities for Your Business
By Ripple6



... more Whitepapers
min Contests

min contests




Enter the Smithsonian Contest with a chance to win a $500 AMEX Gift card plus. Enter online or download pdf.

To sponsor a min contest in 2010, contact Erica Gottlieb at egottlieb@accessintel.com.

 Reserve your contest in min

min Press

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

March 25, 2010
Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business
Learn More

April 7-8, 2010
The 3rd Annual Digital Media Measurement & Pricing Summit
Learn More

April 19-21, 2010
Ad-Tech
Learn More

All Events


min
Free Eletters — Sign up Now