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Top 5 Mag Twitter Accounts: Martha, Ivanka Star in the Tweetscape
Monday, November 2, 2009
Greer Jonas

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In a repeat performance, the top five consumer magazine Twitter accounts (based on increase in followers) are Time, People, InStyle, Martha Stewart Living and Health (see chart below). How are they managing to attract so many new followers each month? It seems to come down to a sense of fun, and having a sharp sense of what audiences want to read and retweet.

At MSL, leader Martha Stewart  tweets constantly about her daily life and on her TV show, always referring to the MSLO brand and Web sites like everydayfood.com. The Oct. 27 Halloween tweet: Mad Men's Christina Hendricks made Halloween cocktails and hors d'oeuvres. Plus, Spiderweb plates for a spooky soiree. (Read min's exclusive interview with Martha Stewart Living Omnimedia SVP/digital programming & strategy Gail Horwood.)

InStyle added 136,370 Twitter followers from September to October. Ivanka Trump’s nuptials to New York Observer publisher Jared Kushner helped drive followers to the Twitter altar, especially when promoting an exclusive giveaway opportunity from the Ivanka Trump Fine Jewelry line to help her celebrate. A tweet from Oct. 13: RT@InStyle RT for your chance to win: Congratulations @IvankaTrump!.

Time had the most followers (1,677,000) in min's October Twitter account snapshot. Among the tweets that scored with followers: Twitterers Thwart Effort to Gag Newspaper and The Top 10 Internet Blunders.

See the full story in min, including the top 10 Twitter Account Follower chart.
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