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BREAKING NEWS & VIEWS

Who Knew? 71 Mags Launched in September
Friday, October 2, 2009
Steve Smith

Apparently, not everyone got the memo that print is dead. As we discovered earlier this week, the readers certainly haven’t gotten that message, since magazine audiences have grown 8% in this decade alone. And a number of enterprising publishers aren’t buying into the anti-hype either.

According to Samir “Mr. Magazine” Husni, 71 new titles hit the market in September. Husni, the director of the Magazine Innovation Center at the University of Mississippi School of Journalism, calls September a “great month” for the industry. While many of the 71 titles were one-offs and occasional, 18 of the group are slated to have a frequency of four times a year or more. Husni says that the 528 new titles he has counted so far this year tracks favorably against the 685 new magazines he counted through all of 2008.

Print matters to people, Husni tells minonline. "With people bombarded with more information from so many sources, they are seeking something that can distill this information and validate it to them."

New titles come from a wide variety of sources: the IRS, the state of Mississippi and a number of consumer brands. Tribute issues to Sen. Edward Kennedy and Michael Jordan were in the mix as were WWII Quarterly and Watch Journal. "The one-shots are more like a keepsake publication, a coffeetable book that you can showcase," says Husni. "The new magazines are catering to the many diversified areas of interest in people. More channels means more topics and less knowledge. The magazines still provide a deeper knowledge of one subject whether it is craft, quilts or politics than any other medium. We are changing from mass to class, and nothing can do that better than the magazines."

Husni features covers from a selection of the magazines at his site and comments that innovation is alive and well in print. He advises aspiring publishers to “be creative, be innovative, be a publisher of a necessary, sufficient and relevant medium and you will see the light at the end of the tunnel that is not the train coming.”

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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