|
BREAKING NEWS & VIEWS
Top 5: Monthlies Go Back to School The Top 5 September monthly chart below again shows Meredith to be the publisher to watch, with three of the five, Family Circle, Fitness and Traditional Home, with the company's imprint. Family Circle, for the fourth month in a row, is on top in advertising gains. Carey Witmer, publisher of FC, tells min that their September issue is the largest in the title's 77-year history. Much of their 48 ad-page success is due to its first-ever dedicated Back-to-School issue, which includes a Clothing Drive partnership with Goodwill (running through September). Fitness, coming in second in our top 5, boasts 34.49 more ad pages in 2009 over 2008. New business included ads from Ford Mustang, Clairol and Vitamin Water. Lee Slattery, publisher of Fitness, credits their ad-page hike to increased food/nutrition sections and “an overall product that is more relevant and accessible to women than it was a year ago.”
In the fashion category, Connie Anne Phillips, new publisher of InStyle (she began her tenure in February 2009), clocked in with a 3.72% gain for her first September issue. The 2009 Fall Fashion issue gained 12.40 additional ad pages from last year through a marketing program that promoted InStyle's "15 for Fall" anniversary (15 years) issue to advertisers. "This is the result of inspiring and accessible edit, newsstand dominance and marketing programs that deliver ROI across multiple platforms,” Phillips tells min. InStyle is the largest fashion magazine to be up in ad pages in September (see min’s Women's Fashion report). At National Geographic (No. 3 in the Top 5), Claudia Malley, VP, global media integrated sales and sponsorship, commenced a strategy based on "big idea" marketing campaigns when the financial market fell apart last year, so when the money started coming back, National Geographic was ready. “We created several integrated sales and marketing programs with advertisers like Transitions, IBM and Mass Mutual, all running in the September issue," she says. See the full September chart and timeline in min. ![]() If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
Manager, Digital Media, NCC Media
PR Director, The Knot Inc. Online Digital Ad Sales Executive, eMedTV Media Jobs | Job Alerts | Post Your Resume White Papers
Get even smarter -- download a white paper today.
Featured White Papers: Internet measurement of ad-noting: Sampling and Statistical Issues By MRI Successfully Building Communities for Your Business By Ripple6 ... more Whitepapers min Contests
Events Calendar
March 25, 2010 Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business Learn More April 7-8, 2010 The 3rd Annual Digital Media Measurement & Pricing Summit Learn More April 19-21, 2010 Ad-Tech Learn More |
| Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |