min day Digital Summit
November 9 in NYC
Register Today!

BREAKING NEWS & VIEWS

Does Facebook Beat Email?
Wednesday, July 22, 2009

More content consumers now share articles and other media through social network Facebook than  through email, says widget maker AddToAny. The company, which makes a popular widget designed for sharing content across sites, says that 24% of its shared media goes to Facebook. Email receives only 11.1% of content or shared links and Twitter gets 10.8%. Yahoo Bookmarks accounts for 5.5% and MySpace get 5% of content.

Top Shared Content Destination

Facebook 24.0%
Email 11.1%
Twitter 10.8%
Yahoo Bookmarks 5.5%
MySpace 5.0%
Windows Live 4.7%
Delicious 4.5%
Digg 4.4%
Google Bookmarks 4.0%
Yahoo Buzz 3.9%
Reddit 3.8%
StumbleUpon 3.4%
Bebo 3.1%
Mister-Wong 0.9%
Yahoo Messenger 0.5%
Evernote 0.5%
LinkedIn 0.4%
Netvibes Share 0.4%
Blogger Post 0.4%
Technorati 0.4%
Propeller 0.3%
Mixx 0.3%
Netlog 0.3%
Other 7.9%
Source: AdToAny

Wary digerati should keep in mind when reading these metrics that AdToAny is only a single widget, and we may presume that widget users are predisposed to use social networking over other formats. The surprisingly low performance of LinkedIn (.4%) also suggests a skew to the consumer, perhaps younger, audience. Nevertheless, another popular widget maker, AdThis, confirms to the AllFacebook blog that Facebook does indeed get nearly a quarter of content shares on its network.

Whatever the specific accuracy of the numbers, the study demonstrates an important trend no publisher can ignore. For key segments of the Internet population, social networks are becoming communications hubs that replace the stand-alone functionality of email and instant messaging. In the heyday of MySpace, many teens simply left their MySpace profile page open whenever they were online because it served as the place where messages moved in and out. As the communications tasks move off of stand-alone apps and into Web services, publishers need to devise strategies both for distributing content more effectively into these networks, and also to engage users while they are on the networks themselves.


Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin
Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
Internet measurement of ad-noting: Sampling and Statistical Issues
By MRI


Successfully Building Communities for Your Business
By Ripple6



... more Whitepapers
min Contests

min contests




To sponsor a min contest, contact Amy Abbey at aabbey@accessintel.com.

 Reserve your contest in min

min Press

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

September 15
Awards Event: September 15
More Information

November 9, 2010
min day Digital Summit
Learn More

All Events


min
Free Eletters — Sign up Now