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BREAKING NEWS & VIEWS
Update: BusinessWeek Looks for a Buyer UPDATE: Late this afternoon McGraw-Hill issued a statement confirming that "it is exploring strategic options for BusinessWeek." The company did not supply any further details. According to the latest Publishers Information Bureau report, BusinessWeek saw a 34.3% ad-page decline in the first half of 2009 compared to same period in 2008. Its ad revenue, according to stated rates, was off 30.1% to $43.9 million. In these days of seemingly permanent print ad declines, no magazine brand can sell itself effectively without a robust Web presence. BusinessWeek.com has been trying to grow its footprint online with social media extensions like the Business Exchange and considerable outreach to Twitter this year. According to site analytics firm and consultant Compete, BusinessWeek.com had 5.1 million visitors in June 2009, up from 4.4 million a year ago. BusinessWeek has been publishing since the year of the great stock market crash (1929), and now claims 4.8 million readers worldwide. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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