BREAKING NEWS & VIEWS
Free Fall: 2009 Ad Pages Drop 28%
Monday, July 13, 2009
The good news in otherwise dismal figures came for individual titles. Muscle & Fitness saw an increase in ad pages of 13.1% in the period, while OK! Weekly rose 11.8%. Fitness magazine was up 10.6% and Family Circle was up 10.3%. Scholastic Parent & Child (6.7%), The Week (5.3%), National Enquirer (2.5%) and Fit Pregnancy (1.3%) were also up.
Some of the more notable ad-page declines include Country Home (-80.7%), Boating Life (-61.3%) and Scientific American (-56.9%). As min editor-in-chief Steve Cohn recently told MarketWatch.com, magazines may be touching their bottom, but the recently closed ad sales of the fall fashion titles should serve as a leading indicator of third-quarter performance.
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