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BREAKING NEWS & VIEWS
Is TheWrap Challenging b2b Biggies? Which is not to say that TheWrap isn’t an object lesson in fast b2b brand-building online. The site quickly became a must-read in the industry as Waxman and her crew of bloggers broke news such as the salaries of William Morris agents and details about Michael Jackson’s last concert rehearsal. The site demonstrates the low barriers to entry that the Web creates even in the b2b publishing space. Individual journalists with connections and industry credibility can craft new brands and staff around themselves in a matter of months and can use the search-driven Web news eco-system to drive audience. With many unpaid blogger/columnists filling the content wells, a site like this can keep overhead low and exploit the scoops when they occur. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
Manager, Digital Media, NCC Media
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