BREAKING NEWS & VIEWS

Cohn on Mags: 'I Think It Has Hit the Bottom'
Thursday, July 2, 2009
Steve Smith

Comment Print Email Article Database Del.icio.us Digg   Share on LinkedIn LinkedIn Click to share this post on Twitter Twitter Reprints
Our own min editor-in-chief Steve Cohn joined MarketWatch columnist Jon Friedman yesterday for his Media Minute video. Asked to reflect on the state of the ad economy for magazines, Cohn said he felt that things had hit a “bottom” with nowhere else to go but up. A comeback for magazines is contingent on the general economy, the return of consumer confidence, the health of the auto industry, and any effects of the stimulus package. “There are so many ‘ifs’ out there,” Cohn says. A leading indicator of a possible upturn will be the September issues of the women’s fashion magazines, which will be closing their ad sales after the July 4 holiday. Cohn went on to compare this recession to previous recessions and review the categories that fare better and worse in such times. The full interview is at MarketWatch.



If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com


More Breaking News & Views

Breaking News & Views Archives

COMMENTS
1.
It's contingent on one more thing: an interested consumer. Look around, on the bus, subway, train, plane, and see how people with some sort of electronic device stack up against those reading magazines.
Posted by Charlotte Barnard on Thursday, July 2, 2009 @ 11:11 PM

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
Comment Print Email Article Database Del.icio.us Digg   Share on LinkedIn LinkedIn Click to share this post on Twitter Twitter Reprints
Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
All Content is Now Evergreen
By nstein


Making the Move: Tips on How to Create Digitally-Optimized Magazines
By Nxtbook Media Design



... more Whitepapers
min Contests

min contests




Enter the Smithsonian Contest with a chance to win a $500 AMEX Gift card plus. Enter online or download pdf.

To sponsor a min contest in 2010, contact Erica Gottlieb at egottlieb@accessintel.com.

 Reserve your contest in min

min Press

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

March 12, 2010
min's Sales Executive of the Year Awards Late Deadline
Learn More

March 12, 2010
min's Most Engaged Media Brands Late Deadline
Learn More

March 12, 2010
2010 Jesse H. Neal Awards
Learn More

All Events


min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.