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BREAKING NEWS & VIEWS
Twitter Goes Webisodic The weekly “Tweet Boxx” series features host Mike Polk sitting drink in hand and reviewing the latest boneheaded 140-character utterances from the likes of Donald Trump and Shaquille O’Neal. “As long as celebrities continue to be stupid, I will continue to mock them from the safety and comfort of my living room,” says Polk in his sign-off to the two-minute video snack. “We think Twitter has risen to a place in the technosphere that it deserves a weekly show that laughs about and muses about all that is said and discussed on Twitter by the famous and not so famous,” says Break.com CEO Keith Richman. In its first 12 hours of life on the Web, the show has already received 22,000 views. Polk is a veteran of the HBOLabs digital video studio that Break.com acquired last year from HBO. Polk was the creator of the successful webisodic series about office life, “Man in the Box,” which ran for 150 episodes online. Independent Web video could use a hit or two. The model for “digital video studios” that was so popular several years ago has hit hard times this year. Both independent companies like 60Frames and Hollywood-funded efforts like Disney’s Stage 9 have shuttered in recent months. The idea of creating brands and shows that live exclusively online has gone through several cycles of popularity and failure over the years. Professionally produced TV video from the likes of CBS’ TV.com and Hulu have stolen much of the spotlight and much of the sparse ad revenue available for online video. The taste for video among consumers has never been higher. But the Web’s ability to create its own entertainment brands continues to be as problematic now as it was a decade ago. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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