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BREAKING NEWS & VIEWS
Twitter’s 10/90 Split Twitter users do like to watch, however. In this social media network, 80% of users are followed by or follow at least one person. On other social networks 60% to 65% of users typically have at least one friend in the system. Men have 15% more followers than women and they also have more reciprocal relationships on Twitter. And unlike other social networks, both men and women are more likely to follow other male posters, while most other networks tend to focus on content produced by women. The stats all point to the notion that Twitter is perceived by users more as a content broadcast medium than as a one-to-one exchange or a typical community building tool. These stats raise some interesting questions about conventional advice surrounding Twitter and publishing. Most experts eschew feeding article links into a Twitter profile and encourage personal posts that invite interactivity. But if only 10% of the audience really is interacting while the rest are happy to lean back and watch, does this conventional wisdom still hold true? The full results of the HBR researchers is available at their blog. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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