Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »
BREAKING NEWS & VIEWS

IAB Releases Digital Video Guidelines


Monday, April 20, 2009


To keep apace with the exponentially increasing demands of the hot digital video market, the Interactive Advertising Bureau has just released its Video Player–Ad Interface Definition Guidelines. The purpose of the guidelines is to simplify the buying and selling of digital video media. And according to IAB, it should help all stakeholders in the interactive advertising industry. For instance, by using the guidelines, marketers will profit from reduced costs of production, creative agencies will benefit from the decreased time it takes to execute a campaign and publishers will gain from the expansion of the marketplace to more interactive digital advertising.

According to IAB's 2008 Internet Advertising Revenue Report, digital video more than doubled its revenue with an increase to $734 million from $324 million in 2007. This uptick shows how both marketers and consumers are embracing this platform.

"Digital video is one of the most critical growth areas for interactive advertisign because it provides marketers with the power of sight, sound and motion," said Randall Rothenberg, president and CEO of the IAB, in a statement announcing the release of the guidelines. "The standards that the IAB has created have played a key role in paving the way for a greater breadth of marketers across vertical industries to tap its power and I have no doubt that we are only as the very beginning." 

  • I

If you have breaking news to share please contact min's editors.


Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS

min's Magazine Media Awards Breakfast
June 15 | Yale Club, NYC
Register Today

min's Integrated Marketing Awards
Entry Deadline: June 17
Enter Today

min Webinar:
How To Get Even More From Facebook

June 21 | 1:30 - 3:00 (ET)
Register Today

See all events and awards

Search Jobs
Media Jobs
Publisher
Stagnito Business Information
Randolph, NJ

Sales Director
Star Tribune Media
Minneapolis, MN

Associate Editor/Content Specialist
Specialty Food Association
New York City

Audience Development Director
Sosland Publishing Company
Kansas City, MO

Senior Writer
Angie's List
Indianapolis, IN


White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests





Want to sponsor a min contest?

Inside min This Week




min
Free Eletters — Sign up Now