Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

IAB Releases Digital Video Guidelines

Monday, April 20, 2009

To keep apace with the exponentially increasing demands of the hot digital video market, the Interactive Advertising Bureau has just released its Video Player–Ad Interface Definition Guidelines. The purpose of the guidelines is to simplify the buying and selling of digital video media. And according to IAB, it should help all stakeholders in the interactive advertising industry. For instance, by using the guidelines, marketers will profit from reduced costs of production, creative agencies will benefit from the decreased time it takes to execute a campaign and publishers will gain from the expansion of the marketplace to more interactive digital advertising.

According to IAB's 2008 Internet Advertising Revenue Report, digital video more than doubled its revenue with an increase to $734 million from $324 million in 2007. This uptick shows how both marketers and consumers are embracing this platform.

"Digital video is one of the most critical growth areas for interactive advertisign because it provides marketers with the power of sight, sound and motion," said Randall Rothenberg, president and CEO of the IAB, in a statement announcing the release of the guidelines. "The standards that the IAB has created have played a key role in paving the way for a greater breadth of marketers across vertical industries to tap its power and I have no doubt that we are only as the very beginning." 

  • I

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at

Up and Coming

Integrated Marketing Awards

More Information

min's Sweet 16*
More Information

Editorial & Design Awards
Entry Deadline: August 14
Enter Now!
Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar

All Events

Free Eletters — Sign up Now