BREAKING NEWS & VIEWS
IAB Releases Digital Video Guidelines
Monday, April 20, 2009
To keep apace with the exponentially increasing demands of the hot digital video market, the Interactive Advertising Bureau has just released its Video Player–Ad Interface Definition Guidelines. The purpose of the guidelines is to simplify the buying and selling of digital video media. And according to IAB, it should help all stakeholders in the interactive advertising industry. For instance, by using the guidelines, marketers will profit from reduced costs of production, creative agencies will benefit from the decreased time it takes to execute a campaign and publishers will gain from the expansion of the marketplace to more interactive digital advertising.
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