E-Mail Marketers Missing ROI
Friday, April 10, 2009

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According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18% of those surveyed do not track e-mail campaign results. Among the additional findings:

Reasons given for not tracking normal site conversions:

•    43% don’t know how
•    5% don’t have the budget
•    14% don’t have the time
•    38% cited other reasons

The departments with which marketers share e-mail analytics:

•    Executives: 74%
•    Corporate marketing: 61%
•    Advertising/PR: 43%
•    Direct sales: 31%
•    E-Commerce: 24%

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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