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BREAKING NEWS & VIEWS

Print Pros Reboot for Digital
Tuesday, March 3, 2009
Steve Smith

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Even as workforces dwindle, many old media sales staffs are scrambling to retrain themselves for the digital transition. “There is a big demand from candidates to get some knowledge,” says Steve Goldberg, owner of Media Recruiting Group. As publishers move resources and attention to cross-platform execution, current staff and job seekers need to make their own digital transition. For the first time, MRG’s executive recruiting firm for digital and print ad sales is offering a career enhancement series of courses. The March 11 session of “Digital Media Sales 101” has already sold out. “People are really hungry for this information,” Goldberg tells minonline. He says it is unusual for a recruiting firm to offer this sort of service, but the current environment and shifting media models demand it.

Despite the overall softness in the market, Goldberg still is recruiting in digital sales and audience development. “We are seeing demand both from older media and Web endemics but more from the Web endemic side,” he says. In many cases restructuring within publishing companies is pressing staffers to bone up on some digital skills. “Goldberg says he is seeing an “experience gap” among candidates as more positions demand some understanding of the digital sales realms. The classes are targeted to sales staff in the print world who need an understanding of digital ad sales, ad types, syndicated research and metrics.

The courses, designed for 20-25 people at a time and held after work hours, is part of MRG’s new Digital Training Division. The first courses will be led by general manager of digital media, Parade Digital, Alex Baxter. In addition to the March 11 course, sessions in the series are scheduled for March 25 and April 29. Goldberg says MRG plans more advanced curricula in coming months.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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