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Amy Keller Laird Promoted to Women's Health Editor-in-Chief

Monday, September 22, 2014

Amy Keller Laird, whom Women's Health editor-in-chief Michele Promaulayko recruited from Allure in 2011 as the Rodale magazine's executive editor, officially became Promaulayko's successor on Sept. 18 with her promotion by one-year Rodale president Scott Schulman. The announcement had been expected since mid-August, when Promaulayko ended 5¾ years at the helm to become Yahoo! Health editor-in-chief and Keller Laird took charge in an "interim" capacity.

For the WH staff, Keller Laird's promotion ends the uncertainty that an outside hire would bring, and the WH strategy--at least for the short term--appears to be "stay the course." That has been highly successful with 2013 advertising pages +28% and first-half-2014 newsstand sales +7.7%.

A factor is the transformation of WH from fitness magazine to lifestyle magazine. WH has 27 editions in 53 countries, with further international expansion is planned for 2015.

Keller Laird will continue the business partnership with three-year WH publisher Laura Frerer-Schmidt, who praises "her ability to collaborate and innovate [being] a huge asset to our business. I look forward to partnering with her to continue our success."

Pre-WH, Keller Laird was a top lieutenant to Allure founding editor-in-chief Linda Wells as deputy editor and beauty director. Earlier employers were Shop Etc., Good Housekeeping and Redbook.

If the current WH staff structure continues, Keller Laird will be hiring executive editor successors to her and to Lisa Bain, who on Sept. 8 joined Dr. Oz The Good Life in the same capacity.

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