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BREAKING NEWS & VIEWS

Introducing Magazine Media 360: The MPA's New Four-Platform Measurement Metric


Wednesday, October 1, 2014


CURRENT MONTH - August 2014 (000)
YEAR AGO - August 2013 (000)
August 2014 vs. August 2013 (000)
August 2014 vs. August 2013 (% change)
Magazine Brand
Publishing Frequency
Print+ Digital Editions
Web (Desktop/ Laptop)
Mobile Web
Video
Total 360°
Print+ Digital Editions
Web (Desktop/ Laptop)
Mobile Web
Video
Total 360°
Print+ Digital Editions
Web (Desktop/ Laptop)
Mobile Web
Video
Total 360°
Print+ Digital Editions
Web (Desktop/ Laptop)
Mobile Web
Video
Total 360°
AARP Bulletin
Monthly
29,700
274
131
25
30,130
29,700
435
77
4
30,216
0
-161
54
21
-86
0.0%
-37.0%
70.1%
525.0%
-0.3%
AARP Magazine
Bi-Monthly (6)
35,529
274
131
25
35,959
34,420
435
77
4
34,936
1,109
-161
54
21
1,023
3.2%
-37.0%
70.1%
525.0%
2.9%
All You
Monthly
4,375
684
1,805
-
6,864
4,010
591
365
-
4,966
365
93
1,440
-
1,898
9.1%
15.7%
394.5%
-
38.2%
Allrecipes
Bi-Monthly (6)
6,600
15,086
17,497
1,155
40,338
3,575
16,638
12,800
229
33,242
3,025
-1,552
4,697
926
7,096
84.6%
-9.3%
36.7%
404.4%
21.3%
Allure
Monthly
6,605
732
1,725
1,120
10,182
6,674
971
692
47
8,384
-69
-239
1,033
1,073
1,798
-1.0%
-24.6%
149.3%
2283.0%
21.4%
American Baby *
Monthly
5,096
-
-
-
5,096
4,873
-
-
-
4,873
223
-
-
-
223
4.6%
-
-
-
4.6%
American Photo
Bi-Monthly (6)
1,123
6
-
-
1,129
1,102
7
-
-
1,109
21
-1
-
-
20
1.9%
-14.3%
-
-
1.8%
Architectural Digest
Monthly
4,485
265
161
2
4,913
4,335
165
56
-
4,556
150
100
105
-
357
3.5%
60.6%
187.5%
-
7.8%
Automobile
Monthly
4,260
121
-
-
4,381
3,777
1,642
-
-
5,419
483
-1,521
-
-
-1,038
12.8%
-92.6%
-
-
-19.2%
Autoweek
Bi-Weekly (24)
2,216
368
123
1
2,708
2,067
627
124
16
2,834
149
-259
-1
-15
-126
7.2%
-41.3%
-0.8%
-93.8%
-4.4%
Backpacker
Monthly (9)
1,292
212
137
-
1,641
1,146
175
-
-
1,321
146
37
137
-
320
12.7%
21.1%
-
24.2%
Better Homes and Gardens
Monthly
39,943
3,744
4,096
88
47,871
36,485
5,048
3,166
630
45,329
3,458
-1,304
930
-542
2,542
9.5%
-25.8%
29.4%
-86.0%
5.6%
Bicycling
Monthly (11)
1,888
194
-
-
2,082
1,798
173
-
-
1,971
90
21
-
-
111
5.0%
12.1%
-
-
5.6%
Birds & Blooms
Bi-Monthly (7)
5,807
115
115
-
6,037
5,895
202
60
-
6,157
-88
-87
55
-
-120
-1.5%
-43.1%
91.7%
-
-1.9%
Bloomberg Businessweek
Weekly
2,102
5,815
3,428
-
11,345
2,082
6,604
2,243
-
10,929
20
-789
1,185
-
416
1.0%
-11.9%
52.8%
-
3.8%
Boating
Monthly
2,019
45
4
-
2,068
2,215
41
-
-
2,256
-196
4
4
-
-188
-8.8%
9.8%
-
-8.3%
Bon Appetit
Monthly
6,695
1,765
2,153
-
10,613
6,518
1,290
913
-
8,721
177
475
1,240
-
1,892
2.7%
36.8%
135.8%
-
21.7%
Brides
Bi-Monthly (6)
5,704
542
821
-
7,067
5,041
343
105
-
5,489
663
199
716
-
1,578
13.2%
58.0%
681.9%
-
28.7%
Car and Driver
Monthly
10,044
2,145
2,222
-
14,411
10,829
2,207
1,235
-
14,271
-785
-62
987
-
140
-7.2%
-2.8%
79.9%
-
1.0%
Car Craft
Monthly
1,869
81
-
-
1,950
2,412
151
-
-
2,563
-543
-70
-
-
-613
-22.5%
-46.4%
-
-
-23.9%
Coastal Living
Monthly (10)
4,166
-
260
-
4,426
4,380
258
163
-
4,801
-214
-258
97
-
-375
-4.9%
-100.0%
59.5%
-
-7.8%
Conde Nast Traveler
Monthly
3,529
787
738
-
5,054
3,612
736
344
-
4,692
-83
51
394
-
362
-2.3%
6.9%
114.5%
-
7.7%
Consumer Reports
Monthly (13)
15,413
2,046
2,119
-
19,578
15,000
2,231
1,807
-
19,038
413
-185
312
-
540
2.8%
-8.3%
17.3%
-
2.8%
Cooking Light
Monthly
11,152
1,797
2,368
-
15,317
11,321
1,925
1,492
21
14,759
-169
-128
876
-21
558
-1.5%
-6.6%
58.7%
-
3.8%
Cooking with Paula Deen
Bi-Monthly (6)
6,535
6
-
-
6,541
6,773
21
-
-
6,794
-238
-15
-
-
-253
-3.5%
-71.4%
-
-
-3.7%
Cosmopolitan
Monthly
17,373
2,871
7,409
-
27,653
16,731
3,109
2,801
-
22,641
642
-238
4,608
-
5,012
3.8%
-7.7%
164.5%
-
22.1%
Country
Bi-Monthly (7)
3,748
25
-
-
3,773
3,644
19
-
-
3,663
104
6
-
-
110
2.9%
31.6%
-
-
3.0%
Country Living
Monthly
12,746
925
1,417
-
15,088
11,120
727
487
-
12,334
1,626
198
930
-
2,754
14.6%
27.2%
191.0%
-
22.3%
Cruising World
Monthly
442
104
-
-
546
557
37
-
-
594
-115
67
-
-
-48
-20.6%
181.1%
-
-
-8.1%
Cycle World
Monthly
1,956
362
-
16
2,334
2,576
296
-
-
2,872
-620
66
-
16
-538
-24.1%
22.3%
-
-18.7%
Departures
Bi-Monthly (7)
5,546
-
9
-
5,555
5,015
-
22
-
5,037
531
-
-13
-
518
10.6%
-
-59.1%
-
10.3%
Details
Monthly (10)
998
444
347
-
1,789
971
337
158
-
1,466
27
107
189
-
323
2.8%
31.8%
119.6%
-
22.0%
Dirt Rider
Monthly
1,472
100
-
17
1,589
1,410
-
-
-
1,410
62
100
-
17
179
4.4%
-
-
12.7%
Dwell
Monthly (10)
1,203
57
-
-
1,260
1,074
199
-
-
1,273
129
-142
-
-
-13
12.0%
-71.4%
-
-
-1.0%
EatingWell
Bi-Monthly (6)
5,224
1,722
1,795
-
8,741
4,864
1,940
1,381
-
8,185
360
-218
414
-
556
7.4%
-11.2%
30.0%
-
6.8%
Elle
Monthly
5,872
1,474
2,387
-
9,733
5,316
1,503
503
-
7,322
556
-29
1,884
-
2,411
10.5%
-1.9%
374.6%
-
32.9%
Elle Decor
Monthly
2,291
-
305
-
2,596
2,324
242
118
-
2,684
-33
-242
187
-
-88
-1.4%
-100.0%
158.5%
-
-3.3%
Entertainment Weekly
Weekly
10,490
7,552
13,905
561
32,508
10,143
7,297
5,087
291
22,818
347
255
8,818
270
9,690
3.4%
3.5%
173.3%
92.8%
42.5%
Esquire
Monthly (10)
3,604
1,755
2,237
-
7,596
2,783
1,675
1,034
-
5,492
821
80
1,203
-
2,104
29.5%
4.8%
116.3%
-
38.3%
Essence
Monthly
7,771
666
1,181
40
9,658
7,130
787
665
32
8,614
641
-121
516
8
1,044
9.0%
-15.4%
77.6%
25.0%
12.1%
Every Day with Rachael Ray
Monthly (10)
5,115
462
602
-
6,179
6,385
481
433
-
7,299
-1,270
-19
169
-
-1,120
-19.9%
-4.0%
39.0%
-
-15.3%
Family Circle
Monthly
18,133
-
201
-
18,334
17,711
-
205
-
17,916
422
-
-4
-
418
2.4%
-
-2.0%
-
2.3%
FamilyFun *
Monthly (10)
4,513
-
-
-
4,513
4,265
-
-
-
4,265
248
-
-
-
248
5.8%
-
-
-
5.8%
Field & Stream
Monthly
8,271
660
153
47
9,131
8,591
569
157
3
9,320
-320
91
-4
44
-189
-3.7%
16.0%
-2.5%
1466.7%
-2.0%
Fit Pregnancy
Bi-Monthly (6)
1,900
261
1,007
-
3,168
1,811
311
372
-
2,494
89
-50
635
-
674
4.9%
-16.1%
170.7%
-
27.0%
Fitness
Monthly (10)
9,226
1,183
2,102
-
12,511
7,628
1,998
1,733
-
11,359
1,598
-815
369
-
1,152
20.9%
-40.8%
21.3%
-
10.1%
Flying
Monthly
1,089
40
-
2
1,131
995
-
-
-
995
94
40
-
2
136
9.4%
-
13.7%
Food & Wine
Monthly
8,351
1,560
1,785
5
11,701
7,871
1,258
771
-
9,900
480
302
1,014
5
1,801
6.1%
24.0%
131.5%
18.2%
Food Network Magazine
Monthly
12,351
1,685
2,250
-
16,286
11,884
2,108
1,466
-
15,458
467
-423
784
-
828
3.9%
-20.1%
53.5%
-
5.4%
Forbes
Bi-Weekly (24)
6,483
15,905
14,671
718
37,777
5,288
15,955
9,540
135
30,918
1,195
-50
5,131
583
6,859
22.6%
-0.3%
53.8%
431.9%
22.2%
Fortune *
Bi-Weekly (20)
3,691
4,639
1,317
35
9,682
3,843
-
-
-
3,843
-152
4,639
1,317
35
5,839
-4.0%
151.9%
Game & Fish
Monthly
5,327
24
-
-
5,351
5,128
63
-
-
5,191
199
-39
-
-
160
3.9%
-61.9%
-
-
3.1%
Glamour
Monthly
12,382
1,963
2,006
1,707
18,058
11,531
2,393
1,801
2,535
18,260
851
-430
205
-828
-202
7.4%
-18.0%
11.4%
-32.7%
-1.1%
Golf Digest
Monthly
5,680
962
958
1,169
8,769
5,531
568
338
-
6,437
149
394
620
1,169
2,332
2.7%
69.4%
183.4%
36.2%
Golf Magazine
Monthly
5,403
1,369
507
251
7,530
5,156
1,451
452
184
7,243
247
-82
55
67
287
4.8%
-5.7%
12.2%
36.4%
4.0%
Good Housekeeping
Monthly
17,171
2,205
3,481
-
22,857
21,021
1,391
814
-
23,226
-3,850
814
2,667
-
-369
-18.3%
58.5%
327.6%
-
-1.6%
GQ (Gentlemen's Quarterly)
Monthly
6,868
2,169
3,587
3,491
16,115
6,852
1,731
896
1,842
11,321
16
438
2,691
1,649
4,794
0.2%
25.3%
300.3%
89.5%
42.3%
Guns & Ammo
Monthly
10,249
347
125
39
10,760
8,732
350
-
7
9,089
1,517
-3
125
32
1,671
17.4%
-0.9%
457.1%
18.4%
Harper's Bazaar
Monthly (10)
3,906
710
1,403
-
6,019
3,105
503
390
-
3,998
801
207
1,013
-
2,021
25.8%
41.2%
259.7%
-
50.6%
Health
Monthly (10)
8,694
1,635
2,496
-
12,825
7,698
2,468
1,881
-
12,047
996
-833
615
-
778
12.9%
-33.8%
32.7%
-
6.5%
HGTV Magazine
Monthly (10)
6,000
150
138
-
6,288
5,000
190
95
-
5,285
1,000
-40
43
-
1,003
20.0%
-21.1%
45.3%
-
19.0%
Hot Rod
Monthly
5,999
288
60
-
6,347
6,463
244
-
-
6,707
-464
44
60
-
-360
-7.2%
18.0%
-
-5.4%
House Beautiful
Monthly (10)
6,404
575
762
-
7,741
5,704
558
312
-
6,574
700
17
450
-
1,167
12.3%
3.0%
144.2%
-
17.8%
InStyle
Monthly (13)
9,848
1,041
798
-
11,687
10,003
950
581
193
11,727
-155
91
217
-
-40
-1.5%
9.6%
37.3%
-
-0.3%
In-Fisherman
Bi-Monthly (8)
3,161
37
-
-
3,198
3,446
39
-
-
3,485
-285
-913
-581
-193
-287
-8.3%
-96.1%
-100.0%
-100.0%
-8.2%
Islands
Bi-Monthly (8)
287
46
-
9
342
398
60
-
5
463
-111
-14
-
4
-121
-27.9%
-23.3%
-
80.0%
-26.1%
Lucky
Monthly (10)
2,391
382
1,056
-
3,829
2,575
394
255
-
3,224
-184
-12
801
-
605
-7.1%
-3.0%
314.1%
-
18.8%
Marie Claire
Monthly
4,246
697
1,888
-
6,831
3,894
800
609
-
5,303
352
-103
1,279
-
1,528
9.0%
-12.9%
210.0%
-
28.8%
Marlin
Bi-Monthly (8)
206
1
-
-
207
212
8
-
-
220
-6
-7
-
-
-13
-2.8%
-87.5%
-
-
-5.9%
Martha Stewart Living
Monthly
9,861
3,801
3,832
720
18,214
10,597
4,879
3,734
434
19,644
-736
-1,078
98
286
-1,430
-6.9%
-22.1%
2.6%
65.9%
-7.3%
Men's Fitness
Monthly (10)
8,201
1,464
2,035
-
11,700
8,532
1,172
857
-
10,561
-331
292
1,178
-
1,139
-3.9%
24.9%
137.5%
-
10.8%
Men's Health
Monthly (10)
13,877
2,256
1,106
385
17,624
12,955
2,698
1,196
254
17,103
922
-442
-90
131
521
7.1%
-16.4%
-7.5%
51.6%
3.0%
Midwest Living
Bi-Monthly (6)
3,956
302
320
-
4,578
3,691
214
162
-
4,067
265
88
158
-
511
7.2%
41.1%
97.5%
-
12.6%
Money *
Monthly
7,059
1,013
1,141
-
9,213
6,989
-
-
-
6,989
70
1,013
1,141
-
2,224
1.0%
-
31.8%
More
Monthly (10)
1,673
-
163
-
1,836
1,717
194
71
-
1,982
-44
-194
92
-
-146
-2.6%
-100.0%
129.6%
-
-7.4%
Mother Earth News
Bi-Monthly (6)
2,328
1,089
457
-
3,874
2,627
961
231
-
3,819
-299
128
226
-
55
-11.4%
13.3%
97.8%
-
1.4%
Motor Trend
Monthly
7,097
2,608
1,348
594
11,647
7,530
2,962
995
586
12,073
-433
-354
353
8
-426
-5.8%
-12.0%
35.5%
1.4%
-3.5%
Motorcyclist
Monthly
2,351
201
-
-
2,552
2,196
270
-
-
2,466
155
-69
-
-
86
7.1%
-25.6%
-
-
3.5%
Muscle & Fitness
Monthly
6,035
837
1,182
-
8,054
5,949
538
379
-
6,866
86
299
803
-
1,188
1.4%
55.6%
211.9%
-
17.3%
National Enquirer
Weekly
6,934
298
275
-
7,507
7,412
169
-
-
7,581
-478
129
275
-
-74
-6.4%
76.3%
-
-1.0%
National Geographic
Monthly
32,432
4,147
1,424
944
38,947
31,170
5,483
1,410
671
38,734
1,262
-1,336
14
273
213
4.0%
-24.4%
1.0%
40.7%
0.5%
National Geographic Kids
Monthly (10)
7,372
412
141
94
8,019
6,888
544
140
67
7,639
484
-132
1
27
380
7.0%
-24.3%
0.7%
40.3%
5.0%
National Geographic Traveler
Monthly (8)
9,661
462
159
105
10,387
9,093
611
157
75
9,936
568
-149
2
30
451
6.2%
-24.4%
1.3%
40.0%
4.5%
Natural Health
Bi-Monthly (6)
3,724
59
-
-
3,783
3,423
30
-
-
3,453
301
29
-
-
330
8.8%
96.7%
-
-
9.6%
New York Magazine
Bi-Weekly (30)
1,767
4,764
5,598
-
12,129
1,709
4,836
3,493
-
10,038
58
-72
2,105
-
2,091
3.4%
-1.5%
60.3%
-
20.8%
O, The Oprah Magazine
Monthly
12,100
741
1,029
-
13,870
11,771
1,062
872
-
13,705
329
-321
157
-
165
2.8%
-30.2%
18.0%
-
1.2%
OK!
Weekly
5,162
1,319
1,435
-
7,916
5,067
603
680
-
6,350
95
716
755
-
1,566
1.9%
118.7%
111.0%
-
24.7%
Outdoor Life
Monthly
4,982
436
90
17
5,525
5,899
393
-
-
6,292
-917
43
90
17
-767
-15.5%
10.9%
-12.2%
Outside
Monthly
2,621
-
-
-
2,621
2,485
-
-
-
2,485
136
-
-
-
136
5.5%
-
-
-
5.5%
Parents *
Monthly
13,632
2,806
4,358
114
20,910
13,531
2,775
2,711
265
19,282
101
31
1,647
-151
1,628
0.7%
1.1%
60.8%
-57.0%
8.4%
People
Weekly
43,036
11,133
15,805
1,421
71,395
43,384
11,491
7,551
445
62,871
-348
-358
8,254
976
8,524
-0.8%
-3.1%
109.3%
219.3%
13.6%
People en Español
Weekly
6,988
399
764
-
8,151
6,906
492
335
-
7,733
82
-93
429
-
418
1.2%
-18.9%
128.1%
-
5.4%
People StyleWatch
Monthly (11)
5,775
2,340
1,845
-
9,960
5,600
2,288
1,344
-
9,232
175
52
501
-
728
3.1%
2.3%
37.3%
-
7.9%
Popular Mechanics
Monthly (10)
7,358
1,310
1,137
-
9,805
8,274
1,805
1,005
-
11,084
-916
-495
132
-
-1,279
-11.1%
-27.4%
13.1%
-
-11.5%
Popular Photography
Monthly
1,767
79
-
-
1,846
1,978
192
-
-
2,170
-211
-113
-
-
-324
-10.7%
-58.9%
-
-
-14.9%
Popular Science
Monthly
6,297
759
477
3
7,536
7,178
1,288
169
-
8,635
-881
-529
308
3
-1,099
-12.3%
-41.1%
182.2%
-12.7%
Prevention
Monthly
8,621
1,708
1,247
65
11,641
8,689
1,886
429
55
11,059
-68
-178
818
10
582
-0.8%
-9.4%
190.7%
18.2%
5.3%
Reader's Digest
Monthly
22,374
1,228
1,813
-
25,415
23,572
2,045
564
-
26,181
-1,198
-817
1,249
-
-766
-5.1%
-40.0%
221.5%
-
-2.9%
Real Simple
Monthly
8,400
2,636
4,171
52
15,259
7,410
3,779
3,367
-
14,556
990
-1,143
804
52
703
13.4%
-30.2%
23.9%
4.8%
Redbook
Monthly
6,875
816
1,102
-
8,793
7,935
1,029
985
-
9,949
-1,060
-213
117
-
-1,156
-13.4%
-20.7%
11.9%
-
-11.6%
Reminisce
Bi-Monthly (7)
3,005
48
-
-
3,053
3,670
35
-
-
3,705
-665
13
-
-
-652
-18.1%
37.1%
-
-
-17.6%
Road & Track
Monthly
3,656
698
1,117
-
5,471
4,970
500
287
-
5,757
-1,314
198
830
-
-286
-26.4%
39.6%
289.2%
-
-5.0%
Runner's World
Monthly
3,168
1,188
505
99
4,960
2,857
1,267
354
211
4,689
311
-79
151
-112
271
10.9%
-6.2%
42.7%
-53.1%
5.8%
Sailing World
Bi-Monthly (6)
200
82
-
-
282
200
9
-
-
209
0
73
-
-
73
0.0%
811.1%
-
-
34.9%
SaltWater Sportsman
Monthly (10)
1,810
14
-
-
1,824
1,537
1
-
-
1,538
273
13
-
-
286
17.8%
1300.0%
-
-
18.6%
Saveur
Monthly (9)
1,573
594
352
659
3,178
1,573
253
164
2
1,992
0
341
188
657
1,186
0.0%
134.8%
114.6%
32850.0%
59.5%
Scientific American
Monthly
2,702
1,566
665
1
4,934
3,047
1,753
187
43
5,030
-345
-187
478
-186
-96
-11.3%
-10.7%
255.6%
-432.6%
-1.9%
Scuba Diving/Sport Diver
Bi-Monthly (8)/Monthly (10)
740
67
-
-
807
740
35
-
-
775
0
32
-
-
32
0.0%
91.4%
-
-
4.1%
Self
Monthly
5,404
1,247
1,574
-
8,225
5,433
1,692
1,583
-
8,708
-29
-445
-9
-
-483
-0.5%
-26.3%
-0.6%
-
-5.5%
Ser Padres *
Bi-Monthly (8)
2,216
-
-
-
2,216
2,042
-
-
-
2,042
174
-
-
-
174
8.5%
-
-
-
8.5%
Seventeen
Monthly
8,640
829
1,665
-
11,134
8,569
1,181
853
-
10,603
71
-352
812
-
531
0.8%
-29.8%
95.2%
-
5.0%
Shape
Monthly
5,935
1,791
2,532
-
10,258
5,660
2,008
1,164
-
8,832
275
-217
1,368
-
1,426
4.9%
-10.8%
117.5%
-
16.1%
Siempre Mujer
Bi-Monthly (6)
1,823
-
-
-
1,823
1,720
-
-
-
1,720
103
-
-
-
103
6.0%
-
-
-
6.0%
Sierra Magazine
Bi-Monthly (6)
1,171
127
28
-
1,326
1,181
127
30
-
1,338
-10
-
-2
-
-12
-0.8%
-
-6.7%
-
-0.9%
Ski
Bi-Monthly (6)
1,373
3
-
-
1,376
1,278
10
-
-
1,288
95
-7
-
-
88
7.4%
-70.0%
-
-
6.8%
Smithsonian
Monthly (11)
7,332
1,126
1,162
138
9,758
7,113
1,662
644
17
9,436
219
-536
518
121
322
3.1%
-32.3%
80.4%
711.8%
3.4%
Soap Opera Digest
Weekly
3,160
-
180
-
3,340
3,535
106
-
-
3,641
-375
-106
180
-
-301
-10.6%
-100.0%
-
-8.3%
Southern Living
Monthly
16,478
1,814
2,740
48
21,080
15,068
1,744
1,463
-
18,275
1,410
70
1,277
48
2,805
9.4%
4.0%
87.3%
15.3%
Sport Fishing
Monthly (9)
468
57
-
-
525
661
6
-
-
667
-193
51
-
-
-142
-29.2%
850.0%
-
-
-21.3%
Sports Illustrated
Weekly
19,910
5,722
7,581
682
33,895
20,112
9,063
2,684
573
32,432
-202
-3,341
4,897
109
1,463
-1.0%
-36.9%
182.5%
19.0%
4.5%
Star
Weekly
6,838
246
1,188
-
8,272
7,748
92
88
-
7,928
-910
154
1,100
-
344
-11.7%
167.4%
1250.0%
-
4.3%
Street Rodder
Monthly
2,025
-
-
-
2,025
2,222
19
-
-
2,241
-197
-19
-
-
-216
-8.9%
-100.0%
-
-
-9.6%
Sunset
Monthly
4,703
593
496
-
5,792
5,284
679
398
-
6,361
-581
-86
98
-
-569
-11.0%
-12.7%
24.6%
-
-8.9%
Taste of Home
Bi-Monthly (6)
12,697
4,463
6,463
-
23,623
11,613
3,172
353
-
15,138
1,084
1,291
6,110
-
8,485
9.3%
40.7%
1730.9%
-
56.1%
Teen Vogue
Monthly (10)
3,637
376
627
1,196
5,836
3,432
992
333
139
4,896
205
-616
294
1,057
940
6.0%
-62.1%
88.3%
760.4%
19.2%
Texas Monthly
Monthly
2,845
233
102
-
3,180
2,585
148
-
-
2,733
260
85
102
-
447
10.1%
57.4%
-
16.4%
The Atlantic
Monthly (10)
1,887
4,303
4,100
19
10,309
1,379
4,224
1,943
12
7,558
508
79
2,157
7
2,751
36.8%
1.9%
111.0%
58.3%
36.4%
The Economist
Weekly
2,912
1,789
222
78
5,001
2,827
1,803
127
60
4,817
85
-14
95
18
184
3.0%
-0.8%
74.8%
30.0%
3.8%
The Family Handyman
Monthly (10)
5,163
1,149
1,298
-
7,610
4,864
1,292
1,027
-
7,183
299
-143
271
-
427
6.1%
-11.1%
26.4%
-
5.9%
The New Yorker
Weekly
4,476
2,813
3,004
22
10,315
3,845
2,632
1,223
-
7,700
631
181
1,781
22
2,615
16.4%
6.9%
145.6%
34.0%
This Old House
Monthly (10)
6,449
1,728
935
243
9,355
5,751
1,587
540
122
8,000
698
141
395
121
1,355
12.1%
8.9%
73.1%
99.2%
16.9%
Time
Weekly
17,990
10,296
15,075
927
44,288
19,155
9,863
3,491
501
33,010
-1,165
433
11,584
426
11,278
-6.1%
4.4%
331.8%
85.0%
34.2%
Town & Country
Monthly
3,385
-
-
-
3,385
3,408
-
-
-
3,408
-23
-
-
-
-23
-0.7%
-
-
-
-0.7%
Traditional Home
Monthly (8)
4,700
-
55
-
4,755
4,674
-
30
-
4,704
26
-
25
-
51
0.6%
-
83.3%
-
1.1%
Travel + Leisure
Monthly
6,666
791
869
-
8,326
5,579
641
612
-
6,832
1,087
150
257
-
1,494
19.5%
23.4%
42.0%
-
21.9%
Vanity Fair
Monthly
6,976
1,701
3,076
638
12,391
6,495
1,767
833
1,683
10,778
481
-66
2,243
-1,045
1,613
7.4%
-3.7%
269.3%
-62.1%
15.0%
Vegetarian Times
Monthly (9)
1,806
162
-
-
1,968
1,920
145
-
-
2,065
-114
17
-
-
-97
-5.9%
11.7%
-
-
-4.7%
Veranda
Monthly
1,548
-
-
-
1,548
1,715
-
-
-
1,715
-167
-
-
-
-167
-9.7%
-
-
-
-9.7%
Vogue
Monthly
12,780
690
841
-
14,311
11,350
859
331
1,551
14,091
1,430
-169
510
-1,551
220
12.6%
-19.7%
154.1%
-100.0%
1.6%
W
Monthly (10)
1,272
133
146
1
1,552
1,425
184
68
-
1,677
-153
-51
78
-
-125
-10.7%
-27.7%
114.7%
-
-7.5%
Wired
Monthly
3,032
4,487
3,441
2,146
13,106
3,043
5,376
1,799
177
10,395
-11
-889
1,642
1,969
2,711
-0.4%
-16.5%
91.3%
1112.4%
26.1%
Woman's Day
Monthly
19,087
680
904
-
20,671
17,837
1,265
811
-
19,913
1,250
-585
93
-
758
7.0%
-46.2%
11.5%
-
3.8%
Women's Health
Monthly (10)
11,386
3,726
1,757
109
16,978
10,419
2,071
942
278
13,710
967
1,655
815
-169
3,268
9.3%
79.9%
86.5%
-60.8%
23.8%
Working Mother
Bi-Monthly (6)
1,767
175
375
-
2,317
2,061
108
-
-
2,169
-294
67
375
-
148
-14.3%
62.0%
-
6.8%
Yachting
Monthly
852
2
-
-
854
806
5
-
-
811
46
-3
-
-
43
5.7%
-60.0%
-
-
5.3%
Yankee
Bi-Monthly (6)
1,862
107
58
-
2,027
1,932
148
-
-
2,080
-70
-41
58
-
-53
-3.6%
-27.7%
-
-2.5%
Yoga Journal
Monthly (9)
2,061
137
67
-
2,265
2,352
153
-
-
2,505
-291
-16
67
-
-240
-12.4%
-10.5%
-
-9.6%
TOTAL (000)
1,014,110
205,333
234,033
22,043
1,475,519
993,263
215,291
118,275
14,399
1,341,228
20,847
-9,958
115,758
7,644
134,291
2.1%
-4.6%
97.9%
53.1%
10.0%
Data is current as of 1:15p.m., September 26, 2014.
Note: In cells with a “-”, digital data was either not available or not reported. Certain other digital metics have insufficient samples sizes for reliable projection of audience size.
* Desktop/laptop, mobile web, and video data for American Baby, Family Fun, and Ser Padres are rolled up into Parents; Prior year desktop/laptop, mobile web, and video data for Fortune and Money are not reported as those metrics were not measured due to a joint venture with CNN.
Sources:
- Print+Digital Editions: GfK MRI’s Survey of the American Consumer® Print+Digital Spring 2014 and 2013, GfK MRI’s Survey of the American Consumer® Print+Digital DoubleBase 2014 and 2013, GfK MRI Accessed Prototype, or 2013 and 2012 Ipsos Affluent Survey USA.
- Web (Desktop/Laptop): comScore Media Metrix® or Nielsen NetView; (UV’s) unique visitors, August 2014 and August 2013, U.S.
- Mobile Web: comScore Mobile Metrix or Nielsen Mobile NetView 3.0 (UV’s) unique visitors, August 2014 and August 2013, U.S.
- Video: comScore Video Metrix or Nielsen VideoCensus; (UV’s) unique viewers, August 2014 and August 2013, U.S.
Note: In certain instances, comScore or Nielsen Online data incorporates a magazine brand’s unique visitors/viewers into a larger domain which includes non-magazine visitors/viewers. In such instances, publishers were asked to provide server-side data for the brand’s page views as a percent or share of the larger domain’s page views. Such share was then applied to the total comScore or Nielsen Online reported unique visitor/viewer data for the larger domain to derive the appropriate magazine-specific UV’s.
What’s Measured:
- Print+Digital Editions Audience: The unduplicated estimate of the average issue readers (in thousands). GfK MRI measures print and digital editions net audience; Ipsos measures print editions only.
- Web (Desktop/Laptop) UV’s (Unique Visitors): The reported number of unique P2+ individuals (in thousands) that have visited a website on a desktop or laptop at least once in the specified reporting period.
- Mobile Web UV’s (Unique Visitors): The reported number of unique P18+ individuals (in thousands) that have visited a website via a mobile device (including iOS and Android platforms) at least once in the specified reporting period.
- Video UV’s (Unique Viewers): Those unique P2+ viewers (in thousands) who watched a video at least once in the specified reporting period through a player owned or operated by the magazine publisher (regardless of where that video was viewed) and/or, if reported, through a separate, clearly-branded video channel.

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