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Bonnier "Swaps" Enthusiast Magazines with Source Interlink


Tuesday, May 21, 2013
Steve Cohn

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In what resembled a sports trade on May 20, Bonnier Corp. sold its Carlsbad, Calif.-based TransWorld unit of outdoor enthusiast magazines to Source Interlink Media's San Clemente, Calif.-based GrindMedia unit.

In turn, Source Interlink sold its nine Irvine, Calif.-based motorcycle titles to Bonnier.

The only nonendemic piece was the eight-times-a-year, 132,000-circulation Sound + Vision, which Bonnier sold to Source Interlink. S&V's editorial offices, minonline is told, will remain in New York.

No sums were disclosed. To Bonnier U.S. CEO Dave Freygang, the Motorcyclist-flagshipped group makes the company dominant in the sector as it already owns Cycle World (2011 purchase from Hearst Magazines).

To Source Interlink Media president Chris Argentieri, TransWorld Skateboarding, TW Snowboarding and TW Surf complement GrindMedia's Skateboarder, Snowboarder, Surfer and Surfing. Plus, TW Motocross has a new web partner in GrindMedia's Motocross.com.

Here are the magazines going from Bonnier to Source Interlink/GrindMedia:
Sound + Vision
TransWorld Business
TW Motocross
TW Ridebmx
TW Skateboarding
TW Snowboarding
TW Surf

Here are the magazines going from Source Interlink to Bonnier:
ATV Rider
Baggers
Dirt Rider
Hot Bike
Motorcyclist
Motorcycle Cruiser
Sport Rider
Street Chopper
Super Streetbike

The TransWorld titles were acquired by Bonnier from Time Inc. (with Time4Media) in Jan. 2007. Sound + Vision was part of the Hachette Filipacchi Media U.S. enthusiast unit (Boating, Flying, Popular Photography, etc.) that Bonnier bought in 2009.




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