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Simon Dumenco Named Advertising Age Editorial Director

Wednesday, October 22, 2014

On Oct. 20, longtime Advertising Age columnist and editor-at-large Simon Dumenco went from outside to insidewhen president and editor-in-chief Rance Crain hired him as editorial director of the 84-year-old flagship plus Creativity and Internet Week.

Dumenco is assuming the responsibilities of four-year predecessor Abbey Klaassen, who is moving to Dentsu Aegis Network as director of corporate development and strategy for the Americas.

Although Dumenco's and Klaassen's Ad Age job descriptions are similar, their titles differ as Klaassen was doubling this year as associate publisher under 7½-year VP and publisher Allison Arden.  Dumenco's editorial director title was ceded after 15 years by David Klein, who is marking his first anniversary as senior VP/group publisher of corporate parent Crain Communications.

Dumenco's "Media Guy" Ad Age column was known for its edginess in the manner of Michael Wolff's two-time National Magazine Award-winning media column at New York magazine. It was Dumenco, as NYM business and technology editor, who hired (1998) and edited Wolff.

Dumenco helped launch and in the late-1990s and did the same with Oprah Winfrey's O in 2000. Subsequent writing credits included Condé Nast Traveler, Esquire, Glamour, Rolling Stone, T: The New York Times Style Magazine and, as contributing editor, Allure and Details.

Dumenco, too, will report to Arden when he starts at Ad Age on Nov. 10

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