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min's 2011 Most Intriguing People in Media and People-to-WatchWhy magazine people are intriguing. Shortly after I joined min in June 1986, an early piece of advice from my late boss Bill Barlow was that “magazines are a people business.” In spite of all the subsequent technology from desktop through the iPad, that premise is steadfast. Machinery has changed the way we deliver the products, but it is the work and the emotion of the creators that makes the difference. That is why each year since 2003, min has recognized those who made a difference. It may not be a slam-dunk success, but the people we call Intriguing are getting the attention from their peers and the marketplace by their innovation, strategy and the occasional guts. Our profiles of the 21 (including a few pairs) tell why they do what they do. Plus, we celebrate the year’s launches with Dr. Samir Husni. “Mr. Magazine’s” association with min also dates back to 1986. Let’s see if any of his 15 matches the success of Wired (1993) and The Week (2001), which he quickly embraced when others didn’t. And we salute the People to Watch—those under-30-somethings who have the potential to be leaders in our field. These are, in the words of Sports Illustrated, magazines’ “Faces in the Crowd” that make the business so dynamic. All of these “intriguings” are honored during a breakfast event at New York’s Grand Hyatt on December 5, 2011. — Steve Cohn View pdf of special Intriguing Issue Go to 2011 Hottest Launches See pix at the event on December 5, 2011
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