Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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The SELF brand doesn’t just engage readers. It actively courts and woos them. The always smart and sexy newsstand presentation catches the eyes of that young female demo, and then the romance begins. Recognizing this is a.jpg) magazine that speaks the reader’s language of healthier, happier living, she looks for more than that monthly date and heads online. Here is where the brand really wraps its arms around her. The famously successful SELF Challenges online don’t just flatter the reader but compliments her grit with 12-week programs that deliver results and companionship in supportive communities. The digital e-newsletter strategy parses and packages the various elements of the SELF brand into fitness, beauty and food that keep the flow of communication going throughout the week.
And then the intimacy begins, as bloggers from editor Lucy Danziger to foodie Cristin Dillon reach tens of thousands a month. The newly relaunched site has made the relationship that much more personal with individual greetings and personalization that pushed forward their favorite content. And even when readers are away from the print book or the site they keep the SELF brand top of mind in the magazine’s presence at Yahoo! Shine, at MSNBC.com and even on Twitter and on cell phones. SELF excels at surrounding its audience with the brand by being the giver in the relationship, always attentive to the reader’s needs, always ready to serve. One-sided? Perhaps. But in publishing a lopsided engagement is probably for the best. —Steve Smith
Back to Most Engaged Media Brands
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