Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
|
 Long before Men’s Health commanded us to “Eat This, Not That!” the brand had been spinning out thoroughly enjoyable ways that men could become part of a health-conscious community. From the “Belly-Off Club” to live local events, MH uses a combination of clever editorial tone and real-world service for readers. Strident articles like “The 20 Worst Foods in America” have penetrated the mediasphere and even provoked Jamba Juice to remove one of its caloric catastrophes from the menu and brought pressure on chains to help change the American diet.
Men’s Health’s Urbanathlon enjoyed a second year of exponential expansion last year as the live road race and festivals launched in several U.S. cites and as far away as the Philippines and Indonesia. Online, editor-in-chief David Zinczenko has himself become a high-profile sexpert whose “Mysteries of the Sexes” blog is among Yahoo’s most popular, attracting more than 100,000 comments. And of course, the latest franchise, “Eat This, Not That!,” began as a magazine feature in 2007 only to become a blockbuster concept—a new way of making smart choices and a best-selling book series in 2008 and 2009.
From books and a magazine to blogs, portals and workout routines on iPods, Men’s Health has earned its high level of reader engagement. The brand has a 46-minute per issue reading time across 2.5 days and it increased subscriptions 9% in an otherwise rough 2008. Like the workout buddy who won’t stop pestering you (but in a good way), Men’s Health is your go-to guy for helping you pound out that extra mile, push that next rep or just push away that tiramisu. —Steve Smith
Back to Most Engaged Media Brands
|
