Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Few magazine brands have been as far ahead of the technology curve as Forbes, not only in following its brand loyalists everywhere but anticipating their next move. .jpg) Online, its integrated content staff is among the largest and most experienced of any magazine, delivering the brand in a platform-agnostic way via, digital mobile, video and on-air. An early player in mobile and even on next-gen devices like the Amazon Kindle, Forbes has been determined to extend its singular take on business to meet the user when and where she is ready to receive it. The company has extended its core brand into all aspects of readers’ lives, from travel (Forbes Traveler) to lifestyle (ForbesLife) and into the balancing of work and life (ForbesWoman).
And unlike many other media brands that have tried to insinuate themselves into every nook and cranny of the users’ lives, Forbes has served these interests well and increased its worldwide reach to over 40 million people. In the U.S. alone it claims 20 million monthly visitors to Forbes.com and a readership of 5.4 million. But what is most important to any relationship with readers, especially in the business segment, is trust. Forbes.com earned a customer satisfaction score of 76 out of 100 in a recent University of Michigan study—a score that exceeded many legendary new brands. In a volatile economic environment, relationships are built on the kind of trust and reliability Forbes has engendered with its readers. —Steve Smith
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