Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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The best marriages come from partners with shared experiences and a common mission. From its beginning, ESSENCE was more than another style and fashion book for black women, although it certainly was that. In its extensive and long-standing outreach into its readers’ political, cultural and personal lives, the brand has become a bulwark of progress at so many levels for the community it serves. From its co-branded landmark show on CNN, Black in America, to its wonderful "Will You Marry Me” reality series of reader proposals, ESSENCE touches the full range and depth of the American experience for black women. Its music and film events (“Black Women in Hollywood” and “Essence Music Festival”) highlight high achievers, while research programs like Windows on Our Women and series like “Fab in a Flash” embrace the everyday experience of the audience.
Few publications have taken such leadership positions for its readership across such variety of touch points and issues. The readers have responded in kind. The magazine enjoys one of the highest involvement index ratings in its category from MRI. Readers spend on average 52 minutes with every issue. And in 2008, the ESSENCE brand showed it can grow in a relationship as well, with an Essence.com Web site that more than doubled its audience. As a brand, ESSENCE is truly married to the image and purpose of African-American women. It makes the personal political and the political personal. —Steve Smith
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