Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
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If you are engaged to be married, then you are engaged with this site
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Kids help set the editorial agenda
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The sheer ubiquity of the ESPN brand puts it everywhere the dedicated sports fan may be. With eight branded cable channels alone, the enthusiast can barely find a screen without this legendary sports source. The reach of 14.4.jpg) million for the print pub alone marked an increase of more than 5% in 2008. Another 14.9 million visit the Web site, where they stay wrapped in the brand for an amazing eight minutes per visit. That is user loyalty.
And the ESPN Mobile destination has been a pace setter in the emerging world of mobile content. On one Sunday last year, according to some reports, more mobile users accessed the ESPN NFL site on their phones than on the Web. ESPN Radio keeps its distinct voices in front of listeners in all the remaining nooks and crannies of their media-consuming day. Even the brand’s podcasts consistently rank among the favorites in iTunes.
More than any other sports brand, and just about any other media source, ESPN hasn’t just engaged its users. It weaves itself into their daily lives, and even wraps multiple screens around them all at once. And for advertisers, ESPN represents a unique opportunity to include their own thread in that fabric. The company consistently delivers effective campaigns across print, TV, audio and Web for sponsors around the world. With quality content at its core, and one of the most sophisticated and far-reaching distribution models of any media brand, ESPN is the MVP for both consumers and sponsors. —Steve Smith
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