Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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“Engagement,” like “relationship,” is a term that media companies toss around too often and too loosely as a proxy for the cool exchanges most publishers really have with their audiences. But in the case of CURE magazine’s service to the cancer community, “relationship” is anything but a metaphor for the companionship and support this magazine gives a community of readers. At cancer conferences, professional meetings and educational or fundraising events, the CURE brand is ever-present in its participation and coverage.
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| Over 600 attendees joined CURE in Denver for the 2008 CURE Day of Caring Breast Cancer Forum that focused on education and networking for cancer patients, survivors and caregivers. |
The brand is about its readers. In print, columns like “Readers’ Forum” and letters put patients first and help them make real and virtual connections with one another. Letting readers tell their stories is a policy that has produced books like Extraordinary Healers: CURE Readers Honor Oncology Nurses. And like a family doctor, CURE does a follow-up, checking in with its reader-contributors later to publish updates on their progress. CURE’s survey panel of 4,000 members helps guide the coverage, but the magazine’s own staff, led by cancer survivors, also ensures that this brand is both of and about its core audience. As a result of its dedication CURE has earned an unprecedented level of reader devotion and engagement; 65% of readers get involved with each issue for more than an hour, with the same number saving issues for future reference. Clearly CURE has become more than a source of information and inspiration for cancer patients and their families. It has become a fellow traveler on a hard journey. —Steve Smith
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