Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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When the economy gets rough, the smartest media brands see the opportunity to service an anxious audience that much better. Better Homes and Gardens spent much of 2008 expanding its reach impressively to grab American women just as they were looking to make the most of what they already have—home and family. This was the year that the brand touched its audience in unprecedented ways. A landmark deal with Wal-Mart will put 550 BHG
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| Better Homes and Gardens' 2008 Living Green Tour. |
products into the world’s largest retailer this month. The Better Homes and Gardens Real Estate project marries a lifestyle brand to real-world services that involve a family’s biggest and most cherished investment. And the magazine went live throughout 2008 with a “Living Green Tour” that demonstrated eco-friendly designs to 200,000 visitors.
These are just the most recent iterations of a brand relationship that has deepened and been renewed over the 86-year life of BHG. The brand has always touched people where they live. In highly interactive events like the Pink Plaid House Party series, more than 1,000 small events surrounded a popular cook book. The longstanding Home Improvement Challenge invites users to be part of the brand by remodeling and improving their own homes. And this ongoing relationship has proven to be deep and rich for both publisher Meredith Corp. and reader. BHG reaches one in five adults with each issue and demonstrates that in challenging times some American institutions become welcome companions. —Steve Smith
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