Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
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If you are engaged to be married, then you are engaged with this site
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After 84 years reporting on its industry, Crain Communications’ Automotive News has seen more booms and busts than Ford has models, and the venerable brand kept faith with the family-owned dealerships that form its core constituency and suffered a tough 2008. New five-minute video newscasts each day are visited by 4,000 viewers a day. Each weekly print issue gets more than 35 minutes of attention. And the brand reaches out via email among and
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| Chrysler VP and chairman Jim Press addresses the sold-out crowd at the 2008 Automotive News World Congress. |
between all the other touch points. Automotive News maintains an ambitious event schedule of seven in-person meet-ups and another 10 webinars.
The brand gets noticed because it is a treasured and trusted tradition in the industry. Subscriptions have been passed along generations almost as readily as the issues get passed along to 3.4 people in dealerships and 4.5 people in auto manufacturing companies. And unlike many b2b information providers, Automotive News has succeeded in activating its user base into a thriving community. More than 39,000 readers have erected online profiles in the site’s social network, and the site receives over 1,800 comments a month. Automotive News has responded to an unprecedented crisis in its industry by maintaining an online family of content and community that offers stability in a storm. —Steve Smith
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