Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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 When your trade audience consists of marketers, customer relationship managers and customer support leaders, you’d better be ready to lead not just in word but by example. 1to1 Magazine is not only about the art of customer relationship building; it is an object lesson as well. The editors know their market up close and personally, giving readers quality time during many hosted dinners and roundtables where professionals share success strategies and communicate their own needs to the magazine.
The editorial advisory board of professionals and “1to1 Insiders” group of highly engaged readers advises the brand on its design and content on a monthly basis. And editors themselves practice the new social media gospel that they preach by leveraging all the latest one-to-one tools: LinkedIn, Facebook and Twitter. 1to1 has gone so far as to formalize engagement into a quantifiable metric that reflects its own success. Its “Engagement Index” assigns points to 18 different ways readers interact with the brand to see which channels are most and least effective with the readers themselves. The magazine’s own Customer Awards outreach program has evolved into an industrywide partnership with Gartner, a major research firm. Through word and deed, 1to1 exemplifies the basic tenets of reader engagement—keep the lines of communication open and varied. —Steve Smith
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