Learn From the 2010 Masters of Engagement
A brand that stands out as that lifelong friend to 40 million readers
Helping readers pull their heads out of the sand and face economic reality
This “match made in heaven” has placed itself into every corner of the pop culture experience
A brand you invite for a chat over tea
A 169-year-old brand that has become a staple in the agriculture business
One of the most trusted electronic engineering media brands
1.5 million Twitter followers helped this brand break its site traffic records
A Web site that has become a broadcast hub.
If you are engaged to be married, then you are engaged with this site
A community for professional landscapers and snow removal small business owners
Kids help set the editorial agenda
This brand’s Beautiful Baby Search resulted in more than 300,000 user-submitted baby pictures
A brand that engages its readers with gossip about celebrities—and their pets
The perfect brand for the perfect bikini body
One of the oldest and most trusted sports news brands
This user-generated media brand has an outsized recipe book
Where the fashion-minded teen rules
A focal point for the practice of yoga
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Yoga Journal
We all needed a little bit of inner peace in 2009, and Yoga Journal continued to build on a 35-year legacy of being truly involved with its readers. This is a magazine that doesn’t just add subscribers—it recruits converts who use the magazine brand to explore a style of living across print, digital, DVD, live events and even mobile applications.
Yoga Journal extended its magazine brand to an enhanced digital version that brought the pages to life with audio and video yoga sequences; the digital version attracted over 70,000 page views in its first two weeks. Overall, Yoga Journal’s audience has grown 28% in the last year. And the conferences attract over 10,000 yoga enthusiasts.
The magazine brand has become a focal point for the practice of yoga so that its outreach into social media and reader-interaction produce outsized results. Sweepstakes can attract nearly 1 million entries and daily blog posts via Facebook spark hundreds of user comments. And this year the brand put Yoga exercises in people’s pockets with the i-Practice iPhone/iPod Touch app.
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